When and How to Hire a Mobile App Marketing Company

By Rhonda Bradley / 5 December 2018

Find out when your business should hire a mobile app marketing company, and learn what to look for when hiring one.

According to a 2018 Statista report, both Apple and Android’s app stores offer more than 2 million apps. 

How do businesses make their apps stand out so their target market can see them? 

In many cases, they hire a mobile app marketing company. These type of agencies help businesses navigate their way through this complex and highly-competitive market.

In this article, we’ll help you understand when to hire a mobile app marketing company for your app. We’ll also give you tips on what to look for in an agency when the time comes. 

When To Hire A Mobile App Marketing Company

Companies should hire a mobile app marketing company during the early stages of their app’s development. This will allow the company and agency to develop a marketing strategy together, from the beginning. 

Companies with successful apps are able to remain focused on their app’s vision, clearly understanding the benefits it will deliver.

App marketing agencies help guide that vision as it develops, assessing the true customer benefits and selling points. Their tools and technology help companies create more effective and efficient apps.

According to a recent survey, 98% of businesses have a documented strategy for marketing their mobile apps. So, in the world of mobile app sales, you need much more than a solid strategy to compete.

Mobile app marketing differs from product/service marketing because it requires a few extra steps. In addition to social media, SEO, and paid advertising, mobile app marketing also requires:

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

In most cases, app marketing requires specialized knowledge that most in-house teams aren’t prepared to handle. A mobile app marketing agency helps fill in the knowledge gaps so that in-house teams are more likely to succeed.

How to Find a Mobile App Marketing Agency

If you’re unfamiliar with mobile app marketing agencies, there are a number of ways you can begin looking for one that will be a good match with your company. These methods include:

  • Referrals from your peer companies
  • Social media searches for “mobile app marketing agencies”
  • Google searches for “best mobile app marketing agencies”
  • Online review sites that offer vetted reviews on app marketing agencies

Review the agencies’ websites to learn about services, pricing, and past customers. When you find an agency that seems promising, the next step is to research the agency and learn whether they might be a good fit for your company.

In the next section, we’ll show you what to look for in an app marketing agency and how to vet each one properly.

What To Look For When Hiring a Mobile App Marketing Company

When it’s time to hire an agency, it helps to know what factors are most important to consider in the hiring process. We took a look at some app marketing agency reviews on Clutch.co to find out what matters most to businesses.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication
  • Reliability
  • Results

These 3 qualities are important to the success of your app marketing campaigns. Below, we’ll show you how to investigate a potential agency to learn whether they possess these top traits.

1.  Communication

Look for agencies that are strong at communicating. Ask yourself:

  • Is the agency responsive to your questions and concerns?
  • Are you able to communicate with the right person in a timely manner?
  • Are they good listeners?

Winning agencies excel at the communications process. They understand that communication needs to be quick, reliable, and effective. 

While researching client reviews and testimonials can be helpful, first-hand experience may offer better insights. Pay attention to how well the agency explains things and answers questions - and how quickly they return your messages.

2. Reliability

Be sure your agency is reliable and follows through on their word. Building trust with your agency is crucial to your future collaborative efforts. Look at small details to determine their level of dependability.

Ask yourself:

  • Does the agency run a tight schedule?
  • Do they follow through on promises and deliver what they say they will?
  • Are they consistent in their philosophy and approach?

It’s important to find out what an agency’s clients think of their dependability. A thorough search of online reviews can shed light on a client’s level of reliability. 

For example, an investigation into app marketing agency AppAgent shows that customers praise their standards and reliability. 

One reviewer wrote “They are the most reliable vendor or agent I have worked with.”

AppAgent review

Reading further into this review, we learn why the client was impressed with their reliability. He elaborates with “They were well-organized and never missed a deadline.”

AppAgent review 2

Researching online reviews can help you discover what other clients think about the reliability an agency you’re considering. 

3. Results

The ability of a marketing agency to deliver monetary results is crucial. 

Look to the agency’s history and customer reviews to find out how successful they are. 

Can the agency provide the technology, creativity, and data-based intelligence needed market your app?

Successful agencies often display their accomplishments publicly, using data-based results.

For example, Moburst App Marketing agency shows off its data-based accolades on its “About” page.

Moburst App Marketing

It’s best to verify an agency’s success with a second source such as online reviews, though.

Overall, mobile app marketing agencies need to communicate well, offer reliable support, and produce results to maximize the success of your app.

Learn 7 tips for outsourcing mobile app development.

Know When to Hire and What to Look For

Hire a mobile marketing agency at the earliest stages of your project if you plan on selling your app in the Apple or Android stores.

Mobile app marketing agencies do more than promote your app. A good agency will guide you through the process of development, setting goals and KPI’s, refining app store optimization, and improving customer retention.

By choosing the right agency, you’re likely to save money by streamlining the marketing process into a profitable system with a strong customer base.

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