Discover a simple Twitter marketing strategy that’ll increase mobile app downloads and customer activations without investing in costly software.
Twitter is one of the Big 5 social media networking platforms, boasting over 330 million monthly active users.
However, what most businesses and mobile app developers fail to see is that Twitter is much more than a platform for building highly engaged communities.
Sending thousands of tweets a year to increase brand awareness is great. But, if it doesn’t generate positive monthly recurring revenue (MRR) for your app, then it may not be a traction channel worth investing time and money in.
In this article, you will learn a simple strategy for using Twitter to acquire targeted users to your mobile app – without sending a single tweet.
This strategy is perfect if you recently launched your mobile app and don’t have access to a large team to implement your social media marketing strategy.
We will cover:
- Finding Twitter users who are interested in your mobile app
- Using ManageFlitter to automatically follow your prospects on Twitter
- Identifying your prospects’ email addresses
- Increasing app downloads with email outreach
Step 1: Find Users Who Are Interested in Your Mobile App
Find people who are interested in your mobile app on Twitter. Since Twitter is an interest-based platform, people only comment on, like and share content they’re interested in.
You may be thinking,
They’ve never seen my mobile app before, so how will they already be interested in it?
Well, there are two ways to tell whether someone is interested in your mobile app:
- They share articles about the challenge your mobile app aims to solve.
- They follow your direct competitors on Twitter.
Find Well-Shared Articles in Your Market or Industry
Imagine you built a mobile app that plays calming melodies and white noise to help people sleep better at night. You could find the most shared articles in this market in 4 steps. (Note: You will need access to Ahrefs or EpicBeat to do this.)
1. In Ahrefs, click on the “content explorer” link in the top navigation bar.
2. Enter the core idea your mobile app solves. In our example, “better sleep." Then select, “in title,” from the drop-down menu.
Ahrefs will present you with a list of the most shared articles in your space. Depending on how popular your market is, Ahrefs could return hundreds of thousands of results, so you need to sort this data to get what you want.
As you can see from the image above, I sorted the results to display the most shared articles on Twitter with the term, “better sleep,” in the content.
3. Click on the Twitter icon next to your chosen article.
You will be redirected to Twitter, where you can see everyone who has shared or liked a tweet about this article.
4. Install the Scrape Similar Chrome extension. It saves time by scraping the page for all Twitter handles and organizing it in a spreadsheet.
Find Your Competitors' Followers
To get a list of your competitors' followers, click on the “Followers” link on your competitors' Twitter profiles.
Then, use Scrape Similar to get a list of their followers' Twitter handles.
Your competitors' followers are most likely customers who like your competitors enough to follow them on Twitter. This indicates your competitors built a relationship based on the quality of their product and the content they share.
Your goal is to present your mobile app to these prospects and encourage them to check you out.
Step 2: Use ManageFlitter to Automatically Follow Prospects on Twitter
ManageFlitter's Remote Account Management (RAM) service simplifies the process of interacting with Twitter users.
Since this Twitter strategy is essentially a thinly-veiled PR campaign, your prospects won’t care about your mobile app if they've never interacted with you before.
Set up “follow rules” so your account manager will manually follow prospects that match your criteria.
When you follow a prospect on Twitter, they receive a notification telling them you started following them. This is great to ensure your brand is front and center before you send an outreach email.
Step 3: Find Your Prospects’ Email Addresses
After following prospective customers for your mobile app on Twitter, you need to find their email addresses to make a more personal connection.
Tools such as FindThatLead make it easy to find anyone’s email address, so you can launch your outreach campaign faster.
With FindThatLead's Bulk Social URL feature, you can upload a CSV file that contains the Twitter URLs you gathered from step 1.
The software then finds and verifies the email addresses associated with your prospects.
Step 4: Email Prospective Customers for Your Mobile App
Reach out to your prospective mobile app users and explain why your mobile app is a better solution than that of your competitors'.
Here’s an email outreach template you can customize to send to your prospects.
Hello [First Name],
I’ve been following you on Twitter and noticed you shared one of my favorite articles: ["Article Title" + link to direct tweet]
Frustrated by [list of competitors], our team decided to create our own mobile app that [insert your unique selling proposition].
It’s called [name of mobile app + link to landing page]. If you have time, we’d really appreciate it if you checked it out and gave us some feedback.
Remember, effective PR isn’t about sending an email about your mobile app to every journalist and blogger. It’s about being able to position and frame your message in a way that is likely to generate a positive response.
When in doubt, just follow these 10 rules from PR expert, Dunja Lazic:
- Do your research
- Make yourself familiar
- Personalize the email
- Find something you have in common
- Strike a conversion
- Find emotional hooks
- Make it short and simple
- Make it about them – not you
- Check the clock
- Follow up
Since you potentially have thousands of prospects to contact, you need an effective tool to automate the process.
Google Sheet Add-on "Yet Another Mail Merge," is the perfect solution for this task as it allows you to send emails at scale.
The first 50 emails/day you send are free, but if you get an active G-Suite account for more than 6 months, so you can send up to 45,000 emails/month for $24.
Why Twitter Works for App Marketing
The best part about an app marketing strategy on Twitter is how easy it is to scale.
By investing in the right tools to do the heavy lifting for you, you can turn Twitter into a lead prospecting machine that generates highly-targeted leads on autopilot.
Twitter is much more than a micro-communications and instant news platform. With an effective strategy in place and an approach that is unorthodox but ethical, your mobile app will get the attention it truly deserves.