New Normal

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New Normal, founded in 2012, is a software services agency headquartered in Seattle. Their company consists of a team of 22 people who specialize in web development, mobile app development, and e-commerce development. While they mostly work with mid-market businesses, they also work with enterprise and small businesses. The businesses they work with are mostly in the advertising & marketing, e-commerce, and financial services industries.
 

Client Insights

Industry Expertise

Medical

20%

eCommerce

20%

Advertising & marketing

15%

Financial services

15%

Automotive

10%

Business services

10%

Non-profit

10%

Client Size Distribution

Small Business (<$10M) 20%

Midmarket ($10M - $1B) 60%

Enterprise (>$1B) 20%

Common Project Size

$50K-$199K 3 projects

$1,000,000-$9,999,999 1 project

Clients

  • Amazon

Highlights from Recent Projects

Overall Rating

5.0
4 Reviews

New Normal was hired by AMP, a digital marketing agency, to build a custom gamification platform and website for an airline client. The goal was to increase sign-ups to the airline's frequent flier program through a contest giveaway of over 1,000,000 frequent flier points. New Normal was selected due to their successful collaboration with AMP on a previous project. They designed and built all necessary user flows, including registration, play, team creation and joining, winning, paperwork signage, and social media interaction. The project was managed by Yuri and Daniel from New Normal, with assistance from a team of developers, a QA specialist, and a software project manager.

For a retail tech company, New Normal was tasked with developing the Minimum Viable Product (MVP) of their analytics software for the commercial real estate and retail industries. The Founder of the company chose New Normal due to their high ratings, great culture fit, and aligned company values. New Normal helped build the initial frames and UX, and then developed it to perfection through multiple iterations. The project involved 6-10 employees from New Normal.

Open On Sunday, a company that finances and purchases music IP from music rights holders, engaged New Normal to build a music valuation engine, a music catalog repository, a reporting infrastructure for corporate finance needs, and a website for branding and customer acquisition. New Normal was selected for their pricing, culture fit, value for cost, and aligned company values. They successfully delivered a music catalog statement ingestion, normalization, and Excel model valuation creation engine, a repository of earnings against forecast, normalized views of income types, and continuing portfolio valuation, and a reporting infrastructure for corporate reporting, pipeline management, and people performance.

Timeliness

5.0

Service Excellence

4.9

Value

5.0

Would Recommend

5.0

Awards

130886

2025