What is media buying?

In essence, media buying is a type of paid marketing that aims to find and acquire ad space on networks that target audiences tune in at the best possible time slot and price. The process involves both traditional and digital mediums, and when done effectively, it gives maximum exposure to the brand.

How much do media buying services cost?

Most agencies charge a commission for broadcast and digital media buys of around 15-25%, but this will vary on a lot of factors.

What services do media buying agencies provide?

Media buying companies provide services to help businesses strategically purchase relevant advertising space or slots on different media. These services typically include radio media buying, TV media buying, and digital media buying. They help brands ensure they reach their intended audience by securing critical ad space and managing ad budgets. Ultimately, they are focused on helping businesses succeed by providing comprehensive and tailored media buying solutions.

Is it worth hiring a local media buying agency, or can they be based somewhere else?

Investing in an experienced and local professional team specializing in media buying is well worth it for businesses focused on a regional demographic. Such teams have extensive knowledge of market dynamics and consumers and have connections with local media companies. Additionally, experienced teams understand the nuances of your location, allowing them to give you better advice on achieving your goals best and executing your project. These same professionals can bring these insights to strategy and analysis meetings so you can ensure you have the most up-to-date knowledge of your market. Finding a reliable media buying firm doesn’t always come down to geography, but location should be considered a priority for specific industries.

Top 100 Media Buyer Agencies

The Best of October 2024

Media buying and planning is a strategic solution that involves purchasing ad space or slots on various relevant media channels such as print, television, and digital. It aims to help businesses promote their products, services, or brands.

Jump to Most Reviewed Companies

List of the Best Media Buying Companies

811

Hathaway Strategies

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Indianapolis, IN
Hathaway Strategies is an Event Marketing and media planning & buying company. Established in 2009, the agency focuses on Event Marketing and Media Planning & Buying.
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812

Mean Joe Advertising

(0 Reviews)

Not yet reviewed.
- $1,000+
- 2 - 9 employees
- Chagrin Falls, OH
Mean Joe Advertising is a media planning and buying agency. They are headquartered in Chagrin Falls, Ohio and have small team. Their services include Media Planning & Buying and Graphic Design.
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813

Capital City Media Ltd

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- London, England
Founded in 1990, Capital City Media Ltd is a media planning & buying agency. The team provides Media Planning & Buying and Advertising.
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814

brand-links

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- London, England
Brand-links is a media planning and buying agency. Established in 1998, the firm is headquartered in London, England. Their team provides Media Planning & Buying and Advertising.
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815

Crosshair Media Placement - Marketing & Advertising

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Louisville, KY
Crosshair Media Placement - Marketing & Advertising, a small media planning & buying agency, is based in Louisville, Kentucky. Their services include Media Planning & Buying and Advertising.
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816

Tango Media.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
Tango Media. Is a small -based media planning & buying agency and Direct Marketing company. Their services include Media Planning & Buying and Direct Marketing.
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817

Richard Sales Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
Richard Sales Media is a media planning and buying agency. The team focuses on Media Planning & Buying and Marketing Strategy and is based in.
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818

Initiative

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- New York, NY
Media planning & buying company Initiative was founded in 1975. The team specializes in Media Planning & Buying and Branding and is in New York, New York.
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819

Think Box Concepts, LLC.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- San Marcos, CA
Founded in 2010, Think Box Concepts, LLC. Is a small Marketing Strategy and media planning & buying agency. Their services include Marketing Strategy and Media Planning & Buying.
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820

Converze Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Huntington Beach, CA
Converze Media is a small Marketing Strategy and media planning & buying agency. They provide Marketing Strategy and Media Planning & Buying and were launched in 2009.
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821

theAgency Advertising

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Moorpark, CA
Branding firm and media planning & buying company theAgency Advertising is based in Moorpark, California. They specialize in Branding and Media Planning & Buying.
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822

Sandbox

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Chicago, IL
Based in Chicago, Illinois, Sandbox is a Marketing Strategy and media planning and buying agency. Established in 2008, the team specializes in Marketing Strategy and Media Planning & Buying.
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823

The New Media Firm

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Washington, DC
Advertising and media planning & buying company The New Media Firm was established in 2007. The firm provides Advertising and Media Planning & Buying.
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824

Max Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Haiku-Pauwela, HI
Based in Haiku-Pauwela, Hawaii, Max Media is an Advertising and media planning & buying company. Founded in 1990, the team focuses on Advertising and Media Planning & Buying.
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825

Carolina Media Professionals

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Lexington, SC
Advertising and media planning and buying company Carolina Media Professionals was established in 1991. Based in Lexington, South Carolina, the team offers Advertising and Media Planning & Buying.
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826

Zimmerman & Murray Associates Inc

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Mount Pleasant, SC
Zimmerman & Murray Associates Inc is an Advertising and media planning and buying agency founded in 1998. Their team provides Advertising and Media Planning & Buying.
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827

MarketShare Masters

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- St. Louis Park, MN
Launched in 2006, MarketShare Masters is a small St. Louis Park, Minnesota-based media planning & buying company. Their team specializes in Media Planning & Buying and Social Media Marketing.
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828

Davis Rounds Advertising & Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Reno, NV
In Reno, Nevada, Davis Rounds Advertising & Marketing is a media planning & buying agency and PR company. Their services include Media Planning & Buying and Public Relations.
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829

Adgenuity Marketing Solutions Inc.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Wayland, MA
Adgenuity Marketing Solutions Inc. Is a Wayland, Massachusetts-based Marketing Strategy and media planning and buying agency. They provide Marketing Strategy and Media Planning & Buying.
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830

Advertus Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Porterville, CA
Advertus Media, a media planning & buying company, was established in 2004. The team focuses on Media Planning & Buying and Advertising and is located in Porterville, California.
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831

23 Below Media Group

(0 Reviews)

Not yet reviewed.
- $25,000+
- 2 - 9 employees
- New York, NY
23 Below Media Group is a New York, New York-based media planning and buying agency. Their services include Media Planning & Buying and Marketing Strategy.
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832

Saving Grace Media Services

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Portsmouth, NH
Small media planning and buying agency Saving Grace Media Services, is headquartered in Portsmouth, New Hampshire. Their services include Media Planning & Buying and Pay Per Click.
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833

N2 Advertising

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
N2 Advertising is an Advertising and media planning and buying company launched in 2014. Their services include Advertising and Media Planning & Buying.
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834

The Gold Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Salem, MA
The Gold Group, an Event Marketing and media planning and buying company, is headquartered in Salem, Massachusetts. Founded in 2000, the team provides Event Marketing and Media Planning & Buying.
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835

Northstar Media Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Braintree, MA
Founded in 1999, Northstar Media Group is an Advertising and media planning & buying agency. Their services include Advertising and Media Planning & Buying.
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836

The Design Group AR

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Little Rock, AR
Small media planning & buying company and PR company The Design Group AR, is located in Little Rock, Arkansas. The team offers Media Planning & Buying and Public Relations.
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837

KD Direct

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Maryland Heights, MO
KD Direct is a media planning and buying company and Direct Marketing company. The team specializes in Media Planning & Buying and Direct Marketing and is headquartered in Maryland Heights, Missouri.
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838

CV Media, inc.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
Small media planning and buying company CV Media, inc., is located in Connecticut. The team specializes in Media Planning & Buying and Advertising.
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839

Ring2Media INC

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Westport, CT
Headquartered in Westport, Connecticut, Ring2Media INC is an Advertising and media planning and buying company. Their services include Advertising and Media Planning & Buying.
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840

Outdoor Media Buyers

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Ridgefield, CT
Outdoor Media Buyers, an Advertising and media planning and buying agency, is located in Ridgefield, Connecticut. They specialize in Advertising and Media Planning & Buying and were launched in 2019.
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