How to Boost Your Website's Ranking With Google Analytics

Contributed content / By Sijdah Hussain / 21 June 2019

Google Analytics is a powerful tool to improve your website. Learn how to harness the potential of Google Analytics and improve your website's ranking. 

Online shopping is growing the influence of e-commerce, and many businesses have established an online presence in order to attract new customers.

But, simply creating a website is not enough: You must also optimize your website.

Optimizing your website is important because it enables customers to find your site on search engine platforms, which leads to increased sales and more profits for the business. The main purpose of developing an online presence is to generate traffic and to make people aware of the products and services that you are offering.

So, if your website ranks on the first page of search engines like Google and Bing, your business becomes more authentic and reliable and increases the traffic on your site.

There are various tools that you can use to improve the ranking of your website on search engine platforms, including Google Analytics and SERPbook. It is worth mentioning the fact that an increase in the results produced by search engine platforms not only boosts your company’s reputation but will also attract more customers to your website as it becomes easily locatable. Your business tends to perform much better when it ranks at the top of the list because it is visible to many potential customers.

google analytics how to

 

Google Analytics is an effective tool for increasing traffic on your page organically as it allows you to obtain data that is related to your website so that you can learn different ways of improving your online image. However, it takes time and effort to become a Google Analytics expert. Here are some tips you can use to boost the SEO of your site:

1. Gather Comprehensive Insights

When you use Google Analytics to boost your website, you must gather useful insights regarding the market trends and the keywords that are currently used by the customers. You must also acquire the insights that are driven by the reports from the queries in order to understand the interests of the customers.

If you want to assess the number of times your page showed up on Google, you have to make an account on Google Search Console for your website. After that, you can integrate your Google Search Console with Google Analytics in order to get a detailed report of the results.

google search console

Link both the accounts by signing into the Google Analytics account and choosing the website for which you want to receive the search results. You can also adjust the search console settings by clicking on the admin button available on the left taskbar and then selecting settings and edit.

2. Track Customer Demographics and Interests

In order to gain maximum attention on the internet and drive traffic to your web page, you need to target a relevant audience so that people who are actually interested in your offerings visit your website. Google Analytics is a useful tool for website owners who want to improve their rankings on search engine platforms because this tool allows you to discover demographics like age, gender, interests and income level of the targeted audience.

customer demographics

When you have such detailed analysis and information, you can modify your products and services according to the needs and wants of the customers. This will help you in generate more traffic to your page and improve your website’s ranking.

3. Understand the Purpose of Embedding Keywords

Keywords play a very important role in improving your website’s ranking on search engine platforms. You need to use keywords that are relevant to your brand and the products that you are offering to the customers. Google Analytics will rank your website if you post fresh content that the visitors want to see.

keywords

In order to know what your customers want, conduct surveys and gather reports from the market about ongoing trends so that you can deliver on your clients’ demands. This will help you generate traffic on your web page and you will be able to increase your sales revenue.

4. Track Google AMP

You should deliver a fast browsing experience to your customers so that they do not get frustrated when they visit your website. To do this, set up a Google AMP tracking system that allows mobile visitors to your website to experience fast and reliable browsing experience.

google amp

Nowadays, most internet users have smartphones and find it most convenient for internet browsing. Therefore, you need to make your website fast as well as steady as it helps you improve your rankings in the long run. Moreover, you will be able to attract more traffic to your web page because customers enjoy using a website that is fast and easy to use.

5. Identify the Web Pages

Last, be sure to identify the pages of your website where traffic is heavier and the pages where traffic is low. This would enable you to know about the areas that need more attention and the areas that are performing well in their domain. In order to get this information, access your Google Analytics account and click on Behavior.

web pages

After that, click on site content and then select all pages. Now, you will be able to measure the traffic on your site and see where users are spending the most time.

Use Google Analytics to Boost Your Site Organically

Most digital marketers use Google Analytics to boost their site organically because you can significantly improve the ranking of your website on search engine platforms. Also, smart digital marketers realize the long-term benefits of a highly-rated website. Use Google Analytics effectively and reap the business rewards.

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