Zync
visit site- Undisclosed
- 10 - 49 employees
- Toronto, Canada
Based in Toronto, Zync is a marketing and digital agency that was founded in 2004. Their team of nearly 15 specializes in branding, web design, digital strategy, and more.
Client Insights
Industry Expertise
This provider has not added their industry expertise.
Client Size Distribution
This provider has not added their client sizes.
Common Project Size
$50K-$199K 6 projects
$10K-$49K 1 project
Clients
- AVIVA
Highlights from Recent Projects
Zync worked with Sun Life Financial, a Toronto-based insurance and financial services company, to develop strategic marketing plans for their group employee benefits area. The main goal was to shift the company's marketing focus from talking about themselves to focusing more on their clients. Zync helped Sun Life Financial build strategic platforms for group benefits, reposition their new value statement, and launch new products. They facilitated sessions with sales, marketing, and product teams to identify gaps and develop strategies. Over the last five years, Zync has completed six to eight large strategic projects for Sun Life Financial, each costing between $20,000 and $30,000. The collaboration is ongoing and the feedback from Sun Life Financial is positive, praising Zync's ability to bring clarity and excitement to their projects.
Zync partnered with NextMapping, a business strategy company, to merge their three different brands into one. The goal was to promote the company's co-founder, Cheryl, as the brand. Zync conducted research and gathered feedback to identify their white space, resulting in the name NextMapping. They also helped elevate the company's pitch and ensured the brand still represented Cheryl. The project took 9-10 months and cost approximately $70,000. The feedback from NextMapping was positive, with the company praising Zync's ability to understand their needs and work harmoniously with them.
Adastra, an information management consulting firm, hired Zync to refresh their brand and develop a brand strategy. The project started with a discovery session where Zync's team discussed brand positioning and different tactics with Adastra. They then implemented the strategy and designed Adastra's website, managing everything from the visual aspect to content creation. The project cost between $80,000 and $100,000 CAD and is still ongoing. Adastra chose Zync due to their comprehensive service offerings and the feedback has been positive, praising Zync's ability to help them stand out among competitors.