Zync

Zync partnered with NextMapping, a business strategy firm, to consolidate their three brands into one. The project, which took roughly nine months, involved extensive research and client feedback to identify the company's unique selling point. Zync then used this information to develop the company's new name, NextMapping. The team also focused on maintaining the visibility of the company's co-founder, Cheryl, who was well-known in the marketplace. The project was successful, with the client praising Zync's ability to understand their needs and provide effective solutions.

In a project with Adastra, an IT consulting firm, Zync was tasked with refreshing the company's brand and developing a new brand strategy. The project began with a discovery session to identify Adastra's unique voice and positioning. Zync then implemented the strategy, which included designing the company's website and creating its content. The client was pleased with Zync's comprehensive services and the ongoing relationship they have established.

Sun Life Financial, an insurance and financial services company, engaged Zync for their expertise in marketing strategy. Over the past five to six years, Zync has helped Sun Life Financial build strategic platforms for their group benefits. The projects ranged from positioning new value statements to launching new products. Zync's approach involved extensive research, stakeholder conversations, and strategic thinking to identify gaps and opportunities. The client commended Zync for their ability to shift their marketing focus from self-promotion to customer value. The partnership continues to be fruitful, with Zync being the first choice for strategic work.