Zoi Labs
visit site- $5,000+
- 2 - 9 employees
- London, England
Client Insights
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Highlights from Recent Projects
Zoi Labs Studio was hired by DockRoach, an Australian company that aids overseas doctors in preparing for the AMC Clinical Examination, for a comprehensive web design and development project. The project involved a complete redesign and rebuild of the DockRoach website using the Kajabi platform. This included the creation of homepage, product landing pages, FAQ, About, Blog, Library, and checkout pages, as well as the integration of branding, custom colors, and visual identity. Zoi Labs also embedded marketing and course videos across relevant pages and optimized the navigation structure for an intuitive user experience.
In addition to web development, Zoi Labs provided video editing and production services. They edited marketing videos for the homepage and various packages, conducted audio clean-up, noise reduction, and subtitle corrections, and tailored video segments to align with specific packages and key messaging. They also set up Google Analytics and PostHog for traffic and user behavior tracking and product insights.
Zoi Labs designed and launched a DockRoach community page on Kajabi, setting up engagement tools, chat functions, and guidelines for members, and advised on initial content and engagement strategies. They facilitated a Business Model Canvas workshop to define the business model and developed an end-to-end webinar campaign strategy. They also provided ongoing technical support for website adjustments post-launch, refined the website based on early feedback, and consulted on content, product presentation, and user journeys.
Lastly, Zoi Labs offered additional consultations, providing feedback and strategic advice on discoverability, visibility improvement, and marketing channels. They supported with newsletter integration, LinkedIn/Facebook/Instagram content planning, and advised on client onboarding flows, product positioning, and conversion improvements. The project was completed by a team of 2-5 employees from Zoi Labs and was chosen for their great culture fit, aligned company values, and trust.