Zero Billion

Zero Billion was hired by Circle Comfort Group, a venture capital investment firm, to upgrade their branding, improve public relations, and expand advertising in the United Kingdom market. The project was initiated through a referral and Zero Billion was chosen for its reasonable pricing and good value for cost. A team of 6-10 employees from Zero Billion worked on an all-encompassing advertising and branding strategy for Circle Comfort Group. This involved the development of a unified brand image, the creation of digital and print ad campaigns, and the production of promotional materials. The strategy focused on consistent messaging across various platforms such as Google Ads, social media, and influencer partnerships. Key deliverables included brand guidelines, creative materials like ad copy, banners, and videos, and performance reporting. The aim was to competitively position Circle Comfort Group's products in the marketplace and optimize campaigns for the best return on investment. The project was executed in phases: brand strategy development, campaign run, and ongoing optimization.