ZENMARK
visit site- $10,000+
- 2 - 9 employees
- San Francisco, CA
ZENMARK is a global brand naming agency founded in 1999. Their 6-person team is headquartered in San Francisco, with a second office in New York. They offer branding for enterprise and midmarket clients, primarily in the healthcare, telecommunications, IT, and consumer products industries.
Client Insights
Industry Expertise
30%
20%
20%
10%
5%
5%
5%
3%
2%
Client Size Distribution
Small Business (<$10M) 5%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 60%
Common Project Size
$10K-$49K 2 projects
$200K-$999K 2 projects
<$10K 1 project
Clients
- Abbott
Highlights from Recent Projects
ZENMARK collaborated with a large pharmaceutical company to create a trade name for a new product. The engagement, which took place between November and December 2018, involved a creative process of finding the name, presenting the first batch of names, grouping the names that shared a theme or idea, and refining the options based on the client's feedback. The client, who invested between $25,000 and $50,000, appreciated ZENMARK's creative direction and process, which had previously led to the successful launch of three new products.
In a project with Home Printing Solutions, HP, ZENMARK was tasked with reinventing the naming process for the company's portfolio of printing products. The project, which ran from March to June 2018, involved discussing the client's goals, identifying the strategy, and presenting a list of names that had gone through an initial round of trademark viability. The client, who worked with ZENMARK's principal and an account manager, appreciated the agency's preliminary research that gave them confidence about the originality of the names.
ZENMARK worked with a senior brand manager to name an audio product line. The vendor was selected based on their impressive performance and knowledge from a previous collaboration. ZENMARK's task was to come up with a name that would clear legal and fit within an existing product grouping and the style of the company. The client, who worked directly with the account manager and president of the company, appreciated ZENMARK's ability to deliver after three failed internal naming rounds.