ZENMARK
visit site- $10,000+
- 2 - 9 employees
- San Francisco, CA
ZENMARK is a global brand naming agency founded in 1999. Their 6-person team is headquartered in San Francisco, with a second office in New York. They offer branding for enterprise and midmarket clients, primarily in the healthcare, telecommunications, IT, and consumer products industries.
Client Insights
Industry Expertise
30%
20%
20%
10%
5%
5%
5%
3%
2%
Client Size Distribution
Small Business (<$10M) 5%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 60%
Common Project Size
$10K-$49K 2 projects
$200K-$999K 2 projects
<$10K 1 project
Clients
- Abbott
Highlights from Recent Projects
ZENMARK was hired by a consumer product business unit to name a new audio product line. The client had previously failed to come up with a name that could clear legal requirements during three internal naming rounds. ZENMARK stepped in and successfully delivered a name that fit within the existing product grouping and the style of the company. The client, who had worked with ZENMARK at a previous company, was once again impressed by their performance, knowledge, and professional demeanor.
A large pharmaceutical company engaged ZENMARK to create a trade name for a new product they were preparing to launch. The company's legal team handled the screening of names and paperwork for the eventual trade name, while ZENMARK focused on the creative process of finding the name. After several rounds of brainstorming and refining, ZENMARK presented a list of names that were then screened by the legal team. The client, who had previously launched three successful products named by ZENMARK, was satisfied with their work.
Home Printing Solutions, a division of HP, sought ZENMARK's expertise in naming various products as part of their effort to reinvent their product and brand naming strategy. ZENMARK worked closely with the client to understand their goals and the future of their portfolio. They then presented a list of names that had gone through an initial round of trademark viability. The client, who had worked with ZENMARK on previous projects, was pleased with the results. The new names are set to go to market in the coming year.