ZenIS

ZenIS was tasked by WhatDigital, a renowned marketing agency, to streamline and automate several aspects of a key digital conference. Key objectives included developing a specialized conference landing page to boost conversion rates and decreasing manual data entry through automating lead collection and synchronization with their CRM system. ZenIS also set out to mitigate administrative workload through automated communication workflows and centralized lead tracking, all while building an innovative internal lead-management platform to enhance sales follow-up activities. The aim was to improve efficiency before, during, and after the event.

In response to the challenge, ZenIS assigned a dedicated team of 2-5 members to work on the project. The scope of the work included designing the conference landing page, integrating the CRM system, and developing a custom lead management platform. Apart from these, ZenIS was responsible for setting up automated email workflows, technologically implementing the conference registration process, and maintaining a prolonged assistance for the evolving project requirements. By aligning with WhatDigital's values, ZenIS was able to exceed expectations on cost-effectiveness, ultimately delivering quality services within the stipulated timeframe.

The results of ZenIS's comprehensive solution were exceptionally positive. They produced a well-structured conference landing page on time and flawlessly integrated the registration system to auto-synchronize with the CRM. Participants also benefited from automated email communication from ZenIS, which complemented their custom lead management system for the sales team. All deliverables were not only on schedule but also significantly reduced manual administrative tasks through automation, thereby improving lead management and follow-up procedures. ZenIS's reliable technical solutions helped increase successful participant registration and bolstered marketing activities.