Zagoren Collective

Zagoren Collective has worked with Eli Wilner & Co., a leading retailer for antique picture framing, on a full-service marketing and advertising project. The company faced challenges due to COVID-19 and the consequent decrease in visitors, which Zagoren Collective addressed through various strategic solutions. The agency initiated a free frame restoration contest to engage with museums and raise awareness about Eli Wilner & Co. They also developed a program involving a magazine, through which several frames were produced and gifted to major advertisers, offering a chance for the company to network with influential figures across different industries. The agency was also instrumental in the creation of brochures for the company's new replication line of business.

In addition to strategizing, Zagoren Collective also handled the aesthetic aspects of the marketing campaign. They redesigned the company's website, created videos, and redesigned the logo and packaging. Furthermore, they managed several campaigns, including a cartoon program, and took charge of the company's social media presence. The CEO of Eli Wilner & Co. lauded Glenn, the CEO and Creative Director of Zagoren Collective, for consistently providing ideas that surpassed his expectations, leading to the successful implementation of multiple ideas over time. The project, which started in 2007, was a long-term engagement with an investment of approximately $900,000.