YOYOPOP

YOYOPOP undertook a rebranding project for the Lower Marsh Market under the supervision of the WeAreWaterloo Business Improvement District. The project aimed to enhance the market's visual identity and foster a community atmosphere. YOYOPOP, with their profound understanding of the local market, successfully transformed the market's aesthetic by introducing a vibrant color palette, innovative iconography, and a contemporary vibe. The project included the redesign of the logo, the creation of mural-based artwork, tote bag designs, brand patterns, flag pole designs, and the development of a new website. The collaboration between the WeAreWaterloo BID team and YOYOPOP's Trevor and Michelle resulted in a successful rebranding venture.

YOYOPOP was hired by a Digital Art Director at a customer experience agency to provide 3D animation services for a finance conference. The project aimed to deviate from the traditional corporate aesthetics of such events and create something sleek and exciting. Following an initial briefing session, the team at YOYOPOP collaborated closely with the client to develop an animation idea that met their goals within the stipulated timeframe and budget. Despite the challenging task of creating a unique light streak 3D animation, YOYOPOP delivered successfully. The feedback process was efficient, with YOYOPOP providing accurate estimations at each step.