Yes&

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Yes& (formerly Beyond Definition) is a branding agency located in Silver Spring, Md. Founded in 2003, Beyond Definition's team of around 20 specializes in mobile app development, graphic design, and web development. Beyond Definition works primarily with midmarket and small business clients in the business services, non-profit, and consumer products industries. 

Client Insights

Industry Expertise

Government

50%

Non-profit

40%

Consumer products & services

10%

Client Size Distribution

Midmarket ($10M - $1B) 70%

Enterprise (>$1B) 30%

Common Project Size

$50K-$199K 6 projects

$200K-$999K 6 projects

$10K-$49K 4 projects

Clients

  • Exxon Mobil
  • Atlas Brew Works
  • Sage Water
  • NPR

Highlights from Recent Projects

Overall Rating

4.8
23 Reviews

Yes& was engaged by Orases, a custom software development company, to refresh their brand which had become outdated since its inception in 2000. The project, which started in January 2018 and is ongoing, involved redefining the company's logo, tagline, marketing efforts, messaging, and advertising. The team at Yes& also focused on the overall brand strategy and continues to provide support in executing various elements. The client chose Yes& over six other companies due to their competence, character, and ease of collaboration. The project has so far cost between $500,000 and $1 million.

In another project, Yes& collaborated with Byline Inc., an editorial services company, to produce a quarterly magazine for one of Byline's clients. The magazine, ranging from 64 to 90 pages per issue, required intense design treatment for its articles, for which content was uploaded to Basecamp. Yes& was also occasionally tasked with researching and providing images for the articles. The partnership, which began in April 2010, costs between $10,000 and $11,000 per issue covering the total design and production bill and is still ongoing.

Yes& worked with a global non-profit organization addressing trafficking and slavery to refresh their brand and redesign their website. The organization selected Yes& from over 20 applicants due to their superior quality of work and experience with mission-based organizations. The project, which has been ongoing for over two years, started with a brand discovery phase leading to a new brand guide and recommendations on illustration styles. Yes& also developed a website strategy advising on architecture, features, functions, and content tone/voice. The team has also worked on numerous collaterals, predominantly research briefings. The project involved at least seven different members of the Yes& team.

Timeliness

4.8

Service Excellence

4.8

Value

4.6

Would Recommend

4.8

Awards

37606

2022

36794

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36796

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