Yay!Starter Marketing

Yay!Starter Marketing was hired by Ultima Group, a UK-based company providing training and e-learning in crime scene & biohazard decontamination, to build brand awareness and generate B2B leads for their new e-learning platform. The marketing agency used a B2B cold outreach campaign via email and LinkedIn, using tools like Lemlist, Expandi, and Active Campaign, to reach out to potential customers. They also hosted a webinar to provide additional credibility to the training. The webinar saw a strong interest and a 50% attendance rate for those signed up. The clients appreciated the expertise and ongoing SEO improvement efforts by the Growth Marketing Director and Co-founder, Jessy Conflon, and Project Manager Kish Tosar.

The National Association of Licensed Paralegals, a professional body for paralegals in England, sought the help of Yay!Starter Marketing to push their growth forward. The agency was tasked with social media advertising on LinkedIn and Facebook, content creation for Google SEO improvement, newsletter management, and providing ideas for marketing strategies. They also managed paid ad campaigns, keyword research, and backlinking services for SEO. The engagement began in March 2019 and is still ongoing. The client appreciated the agency's efforts in promoting their growth with a limited budget.

Scholarcy, a UK-based technology company applying machine learning to extract structured data and knowledge summaries from scholarly content, hired Yay!Starter Marketing to design and launch a B2B campaign targeting librarians and research directors at institutions across North America. They also sought to build exposure for their consumer app through advertising and social media campaigns. After analyzing customer profiles and personas, the agency sourced over a thousand contacts across universities in the US and Canada. They developed a multi-stage email campaign, managed the company's profile on Facebook and Instagram, and designed a series of Facebook ads. The client appreciated the groundwork laid by Jessy Conflon for a more systematic, measurable B2B and B2C marketing strategy at Scholarcy.