XYZ Advantage

XYZ Advantage was hired by an automotive technology startup to provide digital marketing services, including icon design, copy writing, UI/UX design, and performance marketing. The main goal was to generate leads through Google Ads and Facebook Ads while maintaining a focus on CPA. The startup was referred to XYZ Advantage and chose them based on their comprehensive proposal and quick project turnaround time. They worked with four members of the vendor's team, including design, performance marketing, and account management. The campaign was meticulously planned, executed, and monitored via regular communication and a reporting dashboard.

A small nonprofit organization in the K-12 education realm sought the services of XYZ Advantage for a complete rebrand, website redesign, and email marketing. Without a dedicated marketing department, the nonprofit needed a culturally competent digital marketing expert. XYZ Advantage was referred to them via their network. The vendor's team, consisting of the owner, chief consultant, and several graphic and web designers, successfully completed the rebrand and web redesign, migrated the servers to Google, streamlined Mailchimp templates, and migrated the website to a Wordpress platform for better SEO.

A new private equity fund hired XYZ Advantage to build their website and create marketing materials, including a logo, investor decks, and business cards. The fund chose XYZ Advantage after an initial call with Yan, one of the vendor's team members. Throughout the project, they had regular calls with Yan and her team to discuss the company's identity and how to convey that in their marketing. The fund communicated with XYZ Advantage almost daily as they fine-tuned their message for the website and other materials.