XY and Z

XY and Z successfully completed a digital strategy project for a mobile entertainment company based in Honolulu, Hawaii. The client, who serves some of the top 500 companies in the retail and hospitality space, was seeking to build a national brand identity. They required a digital presence, including a website and social media, to reach future clients and grow their team. TheTheory, discovered via LinkedIn, was hired for their comprehensive services, excellent communication, enthusiasm, and attention to detail.

The project began with a discovery session led by TheTheory's founder to understand the client's goals, fears, and expectations. A roadmap of deliverables was created, along with stylecapes for the overall website look and subsequent prototypes. The team, consisting of several producers, creative directors, designers, and developers, worked closely with the client throughout the process. Once the mockups were approved, a website demo was set up and shared with the client's team. The website underwent a week and a half of quality assurance testing before being launched and monitored for 48 hours to ensure no issues arose.

The results of the project were highly satisfactory, with the client praising TheTheory's work. The digital strategy successfully enhanced the company's brand identity and expanded its digital presence. The client was particularly impressed with the team's communication, enthusiasm, and attention to detail, which remained consistent throughout the project. The website and social media platforms created by TheTheory have proven instrumental in reaching future clients and growing the client's team.