The X/OVER Agency

The X/OVER Agency provided branding and design services for Overlap, a marketplace for automotive parts. The CEO of Overlap praised the agency for its energy and approachability, and for sharing Overlap's passion for everything automotive. The X/OVER Agency designed a logo and brand identity that was simplistic yet easily understood by the average person. The team delivered branding and logo, primary and secondary colors, typography, rules for logo and typography usage, iconography, and example photography and illustrations. The CEO of Overlap expressed satisfaction with the results and plans to re-engage with the agency as the company grows.

The X/OVER Agency formed a strategic partnership with Ask Marketing, a digital marketing strategy company. The agency provided ongoing digital marketing support to Ask Marketing's clients, based on the digital marketing strategies developed by Ask Marketing. The services provided included website design and development, branding, content creation, and digital advertising management. The General Manager of The X/OVER Agency was the primary contact, allocating members of the team to complete the work as relevant to their specialties. The co-founder and CMO of Ask Marketing praised the agency for its operational efficiencies and business values, which closely align with those of Ask Marketing.

The X/OVER Agency developed a digital marketing strategy for a data science consulting firm. The agency focused on structure and a test-and-learn approach, taking the time to understand the business and build the right Google Ads search terms to get the best value from the marketing budget. The agency conducted an audit of the firm's website, Google Ads, Google Analytics, and LinkedIn, and presented a well-structured plan with progressive testing and learning. The firm mainly worked with a Digital Specialist from the agency, and appreciated the agency's expertise and friendly interaction. The firm felt that the agency was a partner from the start.