Workshop Branding

Workshop Branding was hired by a children and tween personal care company to create a brand name and identity for a new line of hair, skin, and body care products. The aim was to create a fun and engaging brand that would appeal to both parents and kids. The company had previously worked with Workshop Branding to update their packaging and were impressed with their ability to maintain the core values and ideas of the brand. The collaboration resulted in a cohesive concept that worked across all packaging, web, and marketing channels. The company worked directly with the owners and creatives of Workshop Branding and were satisfied with their work.

Workshop Branding was selected by Health Logics Laboratories, a dietary supplement company, to rebrand their labels and logo. The company was looking to establish a stronger emotional connection with their customers. After initial calls with over 10 branding companies, Workshop Branding was chosen for their extensive portfolio and experience. The project involved an initial call to discuss ideas and the company's position in the dietary supplement space, followed by a Design Brief prepared by Workshop Branding. The reimagined product line now has proper segmentation and a stronger connection with consumers. The company worked with a single point of contact at Workshop Branding, which streamlined the process.