Workshop Branding

Workshop Branding was hired by a children and tween personal care company to develop a new brand name and identity for their line of hair, skin, and body care products. The CEO of the company had previously worked with Workshop Branding to update their hair care packaging and was impressed with their ability to maintain the core values and ideas of the brand. The team from Workshop Branding, which included the owners and creatives, collaborated closely with the client, providing several brand name and identity options, and guiding them to ensure a cohesive concept across all packaging, web, and marketing channels. The client was highly satisfied with the outcome, praising Workshop Branding's guidance and collaborative approach.

Workshop Branding was selected by Health Logics Laboratories, a dietary supplement company, to rebrand their labels and logo. The President of the company felt that their business was lacking an emotional connection with their customers and was confident in Workshop Branding's ability to address this issue. After initial discussions with over ten branding companies, Workshop Branding was chosen for their experience and understanding of the project. They created a Design Brief that provided an analysis of how best to address the company's issues and reimagine their product line for better consumer connection. The client worked directly with one point of contact, which enabled efficient communication and feedback. The client was pleased with the rebranding, noting the improved connection with consumers as a result.