WORKHOUSE

WORKHOUSE collaborated with Creative Exchange Agency, an art management and production agency, on multiple projects to increase brand awareness for their artist clients in new sectors. They identified potential brand sponsors and collaborators, negotiated terms, and provided public relations services. The owner of Creative Exchange Agency worked directly with Adam, the founder and CEO of WORKHOUSE. The agency was selected for the project due to their extensive experience with high-profile clients.

The architecture and interior design firm, AvroKO, hired WORKHOUSE to promote and launch Brand Bureau, their new brand-focused branch. The goal was to secure effective niche placement in large distribution publications. To achieve this, the WORKHOUSE team sent out several press releases, managed additional outreach materials, and pitched the agency directly to publications. Adam and his team at WORKHOUSE were once again directly involved.

WORKHOUSE was hired by an art book publisher for promotional support during a transitional period, as the company was understaffed. They ran publicity for a full catalog of books, hosting an event in their New York office for media and various editors. The event was well attended and featured a presentation on each book in the catalog, a total of 75-100 titles. The executive director of publicity at the publisher worked closely with Adam and his team at WORKHOUSE. The engagement lasted for a full season, approximately six months, in 2006. The publisher was extremely impressed with WORKHOUSE's enthusiastic and creative approach, as well as their efficiency in dealing with a large scope of work.