Wordify

Wordify was hired by Agility CMS, a Toronto-based SaaS company, to strengthen their SEO presence through a content marketing strategy. The team, comprised of a main strategist and three writers, worked closely with the client through bi-weekly strategy meetings to decide on a content plan. The main goal of the project was to achieve a strong presence for 'Headless CMS' in Google search results. The client appreciated Wordify's expertise and the recommendation of the team from an industry friend. The content was prepared, optimized, and published by Wordify, leading to a successful collaboration.

In their second project, Wordify was engaged by Zesty.io, a SaaS company that required consistent content production. Given their small team, Zesty.io looked to Wordify for an organized, technical, and detailed-oriented approach to content generation. The Wordify team, including the CEO and two writers, conducted a deep analysis of Zesty.io's website analytics and created a strategic plan based on these insights. Through regular meetings, the team discussed the target market, product differentiation, and popular articles that led to high conversion rates. The project resulted in an ongoing board with a list of ideas, articles in production, and pieces ready for review, ensuring a consistent production schedule. Wordify's industry focus and communication expertise were key factors in Zesty.io's decision to engage them.