WOC | Resonance

WOC | Resonance played a crucial role in developing an affordable and effective destination management organization (DMO) strategy for Visit Modesto, the chief tourism body in Stanislaus County. The aim was to ensure mutual success for the DMO and its community stakeholders. The strategy was designed to focus on revenue drivers benefiting the tourism community with a strong emphasis on staff-centric rollout and clear objectives.

WOC | Resonance, chosen for its competitive pricing, cultural fit, and alignment with company values, delivered a clear, tactical framework for Visit Modesto's strategic plan. The plan aimed to offer comprehensive understanding to staff, board members, and partners about the company's objectives for the upcoming year. Additionally, it aimed at creating a budget overview for the next fiscal year, which could be utilized by boards and funding partners to understand the allocation of funds.

The deliverables from WOC | Resonance were highly lauded, as the document served to underline the goals, guiding principles, and adherence to these by the staff for every activity executed. The framework contributed significantly to budget planning and getting board members and funding partners onboard with the strategic priorities of Visit Modesto. The project was successfully accomplished by a single teammate from WOC | Resonance and was well-aligned with the client's expectations.