Witch&Wizard

Witch&Wizard successfully completed a comprehensive branding and graphic design project for APTOS, a global leader in thread-lifting technology. The project aimed to create a visual identity for APTOS's "Unique as You Are" campaign, which celebrates self-expression, individuality, and transformation. Witch&Wizard developed a type-based logo with eight unique variations, a brand book to guide the visual identity, social media templates for consistency, and expressive typography to enhance the visual identity. The team conducted market and trend analysis, competitor benchmarking, and mood board creation to ensure the visual identity aligned with APTOS's brand identity. The final deliverables included a dynamic campaign logo, custom typography, a color palette with usage guidelines, patterns, textures, backgrounds, and a comprehensive brand guidelines document. Witch&Wizard also designed digital and print collateral, including social media templates, digital advertising banners, billboards, print ads, brochures, flyers, website graphics, banners, and email campaign templates. The project was well-received, with APTOS appreciating Witch&Wizard's ability to capture the company's individuality and self-expression through the visual identity.