WinWeb

WinWeb successfully completed a project for a design company, focusing on optimizing their website for conversions. Their services included setting up and maintaining website conversion tracking, building custom dashboards, and providing reports. The single employee assigned to the project provided detailed conversion tracking, analytics enhancements, and easy-to-read reports in Looker Studio. They also tested websites to ensure conversions were happening, created a Looker Studio Reporting tool for easy access to custom numbers and tracking, integrated and tracked Ecommerce, and analyzed the current site to make improvements for the following year.

WinWeb was hired by Supreme Optimization, a digital marketing agency for the Life Science industry, to improve their data analytics processes and set up reports. The project involved setting up analytics for social media platforms, paid search platforms, and Google Analytics. The goal was to optimize campaigns based on conversion tracking and generate reports to show value to clients. Deliverables included setting up conversion tracking via Google Tag Manager and designing and setting up Google data studios for each client to tell stories about performance.

WinWeb was engaged by an educational platform to simplify the implementation of Google Analytics 4 (GA4) for four WordPress websites. The project involved auditing, implementing, and configuring GA4, setting up metrics, and providing guidance on where to locate the metrics for manual data entry into spreadsheets. They also filtered out internal traffic. The scope of work included maintaining confidentiality and ensuring data privacy and security throughout the duration of the project.