Winger Marketing

Winger Marketing was hired by a leading manufacturer of fermented beverages in North America to provide a B2B marketing strategy and implement a monthly social marketing program. The CEO found Winger Marketing through a referral and selected them due to their high ratings, good value for cost, and professionalism. A team of 2-5 employees from Winger Marketing was assigned to the project. They partnered with the company's marketing team to focus on client acquisition and thought leadership to CPG food and beverage companies.

In another project, Winger Marketing was engaged by a value-added distributor to food processors nationwide to increase brand awareness and optimize media relations. The VP of Marketing found Winger Marketing through the American Marketing Association and chose them because of their great culture fit and aligned company values. A team of 2-5 employees from Winger Marketing was assigned to this project as well. They provided a comprehensive suite of professional services to support the company's marketing and PR initiatives, which included competitor research, PR strategy and planning, key messaging, branding, industry association relations, public and business relations, social media marketing, and event marketing support. Their deliverables included the creation of boilerplates, a backgrounder for media, positioning statements, press releases, and other messages tailored to specific audience segments. They also defined thought leadership topics, identified spokespeople, updated bios, added experts to databases for journalists, and developed media lists for various target audiences.