A Willing Participant, Inc.

A Willing Participant, Inc. provided full marketing support for the Accelerate Institute, an education-focused non-profit organization. The company was tasked with enhancing the organization's brand awareness and marketing acumen, despite a limited budget. A variety of projects were conducted, including website development, creation of collateral materials, direct mail communications, and fundraising initiatives. One notable project involved the production of high-quality videos for the organization's top investors and fundraisers. A school enrollment campaign was also launched to address the declining public school enrollment in Chicago. The partnership, which began in May 2014, continues to date, with an annual investment of at least $100,000.

In another project, A Willing Participant, Inc. was responsible for the web design of a healing and recovery website, a support group for adult survivors of childhood molestation. The client, lacking technical expertise, relied heavily on the company to bring their ideas to life. The team created a highly-praised website on Squarespace, offering guidance and teaching the client how to navigate the process. This project, which started in 2016, was done pro bono due to the sensitive nature of the subject matter and is still ongoing.

The company also worked with the Chicago Financial Planning Group, a fee-based financial planning and asset management firm. As a startup, the firm needed assistance with branding. A Willing Participant, Inc. provided comprehensive creative strategy services, including website and logo design, name creation, letterhead design, thank you card creation, and email formatting. The company also helped write the firm's bios and mission statement, ensuring all materials were FCC compliant. The project ran from November 2014 to January 2015, with an investment of between $5,000-$10,000.