Wild Idea

Wild Idea completed a comprehensive content marketing service project for Restore Hyper Wellness, a nationwide wellness brand. The challenge was to increase the company's medical credibility by creating content that showed up significantly in search results. Wild Idea delivered expert-led, long-form articles in sync with the client's weekly newsletters, focused on search-optimized keywords and content strategy. They also extensively collaborated with Dr. Rachele, the Chief Science Officer, ensuring credible authorship and relevant content. In addition, they successfully remodeled old articles based on performance data, enhancing their strategy.

The team at Wild Idea consisted of three professionals, with Karli Jaenike leading as the sole strategist and point of contact. She coordinated keyword research, content strategy, interlinking, editorial calendars, and reporting. The client had direct contact with Jaenike, who simultaneously managed the brand voice and writers' feedback without involving an additional account layer. The working relationship between the client and Wild Idea was facilitated via an external referral due to Wild Idea's remarkable reputation and alignment with the client's values.

The project, executed from September 2025-January 2026, cost between $10,000 to $49,999, which the client acknowledged to be of more value than the investment made. The client was satisfied with the results achieved from the content strategy and the authoritative tone of the blog pieces, underlining the capability of Wild Idea, and enhancing their medical credibility in the market. Overall, the project's success was attributed solely to content strategy and authority, without technical SEO and off-site link-building.