&why Studio

The micro-mobility company engaged with &why for a website redevelopment and redesign project. The partnership, which began in July 2021, saw &why using Figma for designs and Craft.io for product management. The project was initially B2B-focused but shifted towards catering to final customers as well. The team from &why, led by the project manager and including the head of design and development, have been instrumental in evaluating data and adjusting efforts accordingly. The investment in this ongoing engagement has been approximately €150,000 (around $153,000 USD).

The engineering company hired &why for a website relaunch, brand strategy development, and various other tasks. The scope of work included concepts and workshops, new design development (both frontend and backend), screen design, cookie banner implementation, and CMS integration (Typo3). The decision to choose &why was influenced by the agency's proximity, budget-friendly pricing, and a referral. The project's details are not fully disclosed, but it's clear that &why was found through a referral and selected due to their geographical closeness and budget-friendly pricing.

The leasing search machine company partnered with &why for a project aimed at revamping their search and shifting to a more user-centered brand. The company's founder and CEO selected &why based on a recommendation from a Business Angel who had previously worked with them. The &why team, which included their UX/UI team, project management, and marketing professionals, went through a process of understanding the market, business, and users, and closely examining competitors. They then used this information to challenge the status quo and define the product design. The process was efficient, with the &why team highlighting weak touchpoints and suggesting where to invest more focus. This provided a full and holistic support for the startup.