Westerlund, Co

Westerlund, Co. collaborated with Pro Deo Youth Center, a non-profit organization, to enhance its fundraising efforts through social media and marketing strategies. The project was divided into two phases. The first phase involved creating collateral and content for the organization's website and social media platforms, and segmenting their mailing list for more targeted communication. The second phase focused on year-end fundraising, updating all fixed collateral to fit the theme of the year-end fundraiser. The team, comprising Xiao and Elaine, executed the project successfully to meet the organization's fundraising targets.

In another project, Westerlund, Co. worked with an outdoor lifestyle brand to improve their SEO and social media content. The primary goal was to enhance the brand's organic placement on search engine results. The project involved onsite optimization and social media integration, content marketing, and addressing critical technical SEO issues. The client worked directly with Xiao, who demonstrated expertise in growing the SEO of the website to deliver results.

Lastly, Westerlund, Co. partnered with UrbanMatter.com, a digital magazine, to manage the daily operations of their UrbanMatter Phoenix site. The project involved writing and editing daily content, managing a freelancer, and increasing social media engagement and following. The client praised Xiao for her excellent content strategy and her ability to grow the brand. The successful collaboration between Westerlund, Co. and UrbanMatter.com led to increased brand awareness among businesses in the area.