Westerlund, Co

Westerlund, Co was contracted by an outdoor lifestyle brand to improve their SEO and online presence. The project involved website optimization, content creation, and social media strategy development. The company appreciated Westerlund, Co's comprehensive approach, which included technical SEO fixes, keyword identification, and image enhancement. The project was successful in raising the website's on-page SEO score and improving the brand's organic placement in search results. The client had a direct working relationship with Xiao from Westerlund, Co, who was commended for her knowledge and ability to deliver results.

A youth nonprofit organization, Pro Deo Youth Center, hired Westerlund, Co for their Giving Tuesday and Year End campaigns. The goal was to leverage digital tools to encourage donations. Westerlund, Co segmented the project into two phases, focusing on direct traffic and soft lead generation methods. The company was selected through an RFP and scoring guide process. The team, consisting of Xiao and Elaine, created collaterals and content, updated website and social media images, and segmented the mailing list for targeted communication. The project was successful in driving donations and building a steady communication and marketing system.

UrbanMatter.com, a digital magazine, brought on Westerlund, Co to manage the day-to-day operations of their UrbanMatter Phoenix site. The project included content creation, social media management, and brand enhancement. The main goals were to increase page views, boost social media engagement, and raise brand awareness. Xiao from Westerlund, Co, who had previously freelanced for the company, was selected for her proven capabilities. She effectively managed the content strategy, producing and editing articles, managing the Instagram handle, and engaging with the audience to grow the brand. The project successfully boosted key site metrics and brand awareness.