Weidert Group
visit site- $10,000+
- 10 - 49 employees
- Appleton, WI
Weidert Group is a marketing and advertising agency and was founded in 1980. Its 28-person team serves the manufacturing, business services, financial services, and information technology sectors. Based in Appleton, Wisc., Weidert Group provides services for web design, SEO, and marketing strategy.
Client Insights
Industry Expertise
35%
30%
20%
15%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 65%
Enterprise (>$1B) 10%
Common Project Size
$50K-$199K 4 projects
$10K-$49K 2 projects
$200K-$999K 2 projects
Clients
- Sentry Equipment
Highlights from Recent Projects
Weidert Group was hired by Falcon Structures, a construction company specializing in modular work and living spaces, to redesign their website and enhance their inbound marketing. Weidert Group analyzed the company's previous website, reviewed over 130 pages, and considered its performance before deciding on the best layout for the new website. The result was a more functional, user-friendly website that catered to the company's growth goals. The collaboration, which began in January 2019, continues with Weidert Group providing monthly inbound work and content development to further enhance the site.
Barcoding, Inc., a supply chain and automation firm, employed Weidert Group for digital marketing and web development services. The project entailed moving their website over to HubSpot and executing a significant redesign. Weidert Group developed a playbook, defined personas, and conducted a buyer journey workshop. They then evaluated the existing site, decided which blogs to transfer, fixed backlinks, created wireframes, developed copy, and built various sites on HubSpot. The partnership has been so successful that some of the work produced has won awards. The collaboration remains ongoing, with Weidert Group continuing to provide content development, web development, video creation, and paid ads management.
Weidert Group was contracted by a plunger pump manufacturer to provide content creation, SEO, and PPC services. The initial project was a disinfecting-focused marketing campaign launched during the COVID-19 pandemic. Subsequently, Weidert Group developed a new website and initiated an inbound program that included paid ads, content writing, SEO, and website maintenance. The website was integrated with HubSpot, and the company's CRM was also incorporated to track customer relationships. The partnership, which began in March 2020, is ongoing.