Weidert Group
visit site- $10,000+
- 10 - 49 employees
- Appleton, WI
Weidert Group is a marketing and advertising agency and was founded in 1980. Its 28-person team serves the manufacturing, business services, financial services, and information technology sectors. Based in Appleton, Wisc., Weidert Group provides services for web design, SEO, and marketing strategy.
Client Insights
Industry Expertise
35%
30%
20%
15%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 65%
Enterprise (>$1B) 10%
Common Project Size
$50K-$199K 4 projects
$10K-$49K 2 projects
$200K-$999K 2 projects
Clients
- Sentry Equipment
Highlights from Recent Projects
Weidert Group was hired by a plunger pump manufacturer to enhance their online presence and authority in the pump industry. The company was struggling to find customers and their website needed an update. Weidert Group started their partnership with a disinfecting-focused marketing campaign, highlighting the company's continued operations during the COVID-19 pandemic. They then created a new website and initiated a comprehensive inbound marketing program, including paid ads, content writing, SEO, and website maintenance. The website was integrated with HubSpot for content, campaigns, and CRM tracking. The partnership started in March 2020 and is ongoing.
In 2020, Barcoding, Inc., a supply chain and automation company, engaged Weidert Group for a major project involving inbound marketing services, paid ads, and a significant redesign of their website. The goal was to create a user-friendly, easy-to-manage website with a stronger framework for customers, partners, and employees. Weidert Group started by developing a playbook, defining personas, and conducting a buyer journey workshop. They provided content development, web development, and paid ads creation, and built the new website on HubSpot. The company continues to work with Weidert Group on content development, web development, video creation, and paid ads management.
Viking Masek, a packaging solutions company, hired Weidert Group to develop a new website with improved user experience and optimized SEO, enhance brand positioning, and guide their content strategy. Weidert Group, chosen for their proximity, culture fit, and alignment with company values, delivered on these objectives by strengthening brand positioning within the North American market, creating a new website focused on user experience, optimizing search and discovery for products and services, and partnering on content strategy. The team from Weidert Group consisted of 6-10 employees.