Wayfinder Agency

Wayfinder Agency was hired by Axwell Wallet, an e-commerce company, to drive more traffic to their website and increase conversions after they transitioned from Amazon to Shopify. The agency provided digital marketing and PPC services, creating and managing ads with a focus on Google and social media advertising. The CEO of Axwell Wallet, who had previously worked with Adam, the owner of Wayfinder Agency, selected the team for the project. Since the start of their engagement in September 2019, Axwell Wallet has invested around $100,000 in the ongoing project.

A global payments software company hired Wayfinder Agency to initiate their paid social and Google Ads. The head of marketing sought to work with an agency that was appropriately priced for their spend and offered regular collaboration and meetings. Adam and his team helped the company define the best audiences and keyword opportunities on both Facebook and Google, and also branched out into different types of advertising like Quora and LinkedIn. The Wayfinder team, comprising of Adam and other members handling ad spend, creative development and reporting, helped get the company's digital engine started and ran it for over a year and a half.

The online gaming company, which enables users to play tabletop role-playing games like "Dungeons & Dragons" in their web browser, hired Wayfinder Agency for digital advertising, including ad creation, campaign optimization, and analytics. The agency came highly recommended by a current employee and had good testimonials from within the industry. After a kick-off meeting in early 2021, Wayfinder has been designing ad campaigns to support the company's short-term results and objectives, based on the goals, budget, and target customer/demographic data shared by the company. The Wayfinder team for this project consists of Adam and Hyacinth, an analyst specializing in paid search, along with a few illustrators and developers as needed.