Wayfinder Agency
visit site- $1,000+
- 2 - 9 employees
- Toronto, Canada
Wayfinder Agency is a social media marketing agency headquartered in Toronto, Canada. The small team focuses on social media marketing, pay per click, digital strategy, and conversion optimization and was launched in 2020.
Client Insights
Industry Expertise
50%
20%
15%
15%
Client Size Distribution
Small Business (<$10M) 85%
Midmarket ($10M - $1B) 15%
Common Project Size
$50K-$199K 2 projects
$10K-$49K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
Wayfinder Agency was hired by an online gaming company to help with digital marketing and ad campaigns. The company's Director of Marketing sought Wayfinder's expertise in ad creation, campaign optimization, and analytics. The agency was selected based on strong recommendations and positive testimonials from within the gaming industry. The project kicked off in 2021 with the company sharing its goals, budget, and target customer data. Weekly meetings were held for updates and campaign adjustments. The results and feedback showed that Wayfinder successfully designed ad campaigns that supported the company's short-term results and objectives.
The e-commerce company Axwell Wallet partnered with Wayfinder Agency to drive more traffic to their website and increase conversions. The CEO and founder of Axwell Wallet initiated the collaboration due to a previous professional relationship with Adam, the owner of Wayfinder. The agency provided digital marketing and PPC services, managing ads, and copywriting for the company's Shopify business. Their efforts focused on Google and social media advertising. The engagement, which started in September 2019, has seen an investment of around $100,000 and continues to date.
Wayfinder Agency was engaged by a global payments software company to kickstart its digital advertising efforts. The head of marketing for the company chose Wayfinder for its reputation and the ability to collaborate and meet regularly. The agency helped define the best audiences to target and the best keyword opportunities to pursue on both Facebook and Google. They also assisted in branching out into different types of advertising, like Quora and LinkedIn. The collaboration, which lasted for over a year and a half, involved regular meetings and contributions from various members of the Wayfinder team. The project successfully got the company's digital engine started and running efficiently.