Vye

Vye, formerly known as Leighton Interactive, delivered an inbound marketing strategy for Mead Metals, an independent metal service center located in St. Paul, MN. Faced with an outdated and non-mobile-friendly website, Mead Metals sought to rebuild it and align with best practices. Vye not only revamped the website but also introduced the company to inbound marketing, implementing best practices to make the website a better sales tool. They developed fresh content, stressed the benefits of social media, and used HubSpot as a CRM tool. The website launched in April 2017 and collaboration on blog topics and other social media, as well as inbound marketing strategies, is ongoing.

For Printware, a company providing pre-press equipment to the graphic arts industry, Vye developed a digital marketing strategy. Printware wanted to improve their website and develop a marketing plan for the iJetColor inkjet printer to attract prospective customers. Vye revamped the website, making it more customer-friendly and introduced marketing tools like HubSpot. They also took an active role in shaping Printware's language, making their content more customer-centric and meaningful to a wider range of clients. The project started in January 2017 and is still ongoing.

Vye provided inbound marketing services for Marco Technologies, a leading provider of copiers/printers, business IT services, and managed and cloud solutions. They revamped Marco's website to ensure the content was SEO-optimized and included call-to-action buttons on each page. They also migrated the system to the HubSpot platform. Vye's staff writers interviewed subject-matter experts and translated those conversations into blog posts, managing social media posts based on blog topics, and providing assistance with Google AdWords. They also assist with Marco's long-term growth strategies. The project rolled out in 2014 and is ongoing.