Vye

Vye partnered with Marco Technologies to transform their informational website into a lead-generating tool. The project involved revamping the website to optimize content for SEO and include call-to-action buttons on every page. The system was migrated to the HubSpot platform, enabling the creation of landing pages for campaigns and promotions, as well as tracking leads and results. Vye also provided consultation services, conducting SEO research, scheduling blog topics, and managing social media posts. The collaboration began in 2014 and is ongoing.

For Mead Metals, Vye overhauled an antiquated website and developed an inbound marketing strategy. Prior to Vye's involvement, Mead had no inbound marketing presence. Vye not only rebuilt the website but also educated the company on inbound marketing and the benefits of social media. They used HubSpot as a CRM tool to nurture customers through the sales funnel. The project, which began in December 2016, also involved developing an online persona aimed at Mead's target audience and creating short articles about the products Mead carries. The new website was launched in April 2017 and the collaboration is ongoing.

Vye worked with Printware to improve their website and develop a marketing plan for the iJetColor inkjet printer. The project involved reviewing the website and making recommendations to improve its interaction with customers. Vye introduced marketing tools like HubSpot to track customer interactions and optimize their visit. They also developed outbound marketing messages through various electronic methods. The collaboration, which began in January 2017, has resulted in a more customer-centric approach to marketing and is still ongoing.