VP Production

VP Production was hired by MAUDAU, an online shopping marketplace, to develop a unique audio brand for their business. The goal was to align the audio brand with the company's values and establish a strong presence in the Ukrainian e-commerce market. VP Production began with an analysis of the brand positioning, market, and competitors, and then created auditory concepts for the team's review. Based on feedback, they developed and tested audio DNA demos, created an audio logo and brand track, and produced sound assets for promotional materials. The project concluded with the creation of an audio style guide for the company. The client worked directly with two co-founders of VP Production, who managed the project and handled the creative aspects.

Indie Cup, an independent games festival, engaged VP Production to create an audio brand for their event and develop their YouTube channel. Having met the VP Production team at several events and seen their work on a client's game, the Indie Cup team were keen to engage them. The process began with an in-depth interview about Indie Cup's business and goals. After several iterations, an audio brand that met the client's requirements was developed. The client worked closely with two members of VP Production, including the owner and composer, Vlad, and Lana, who managed the account.

Nikattica, a YouTube content creator focusing on video games and geek culture, hired VP Production to create an audio brand for the channel. The objective was to enhance the channel's image, make it more recognizable, and provide engaging background music for the videos. VP Production was chosen due to its high ratings, geographical proximity, and alignment with the client's values. The team created several audio brand elements for the channel, including audio DNA, an audio logo, and functional adaptations of the audio DNA for different video needs, including a signature cutaway sound effect. The client worked with a small team from VP Production.