VP Production

VP Production was hired by MAUDAU, an online marketplace, to create an audio brand that would align with the company's brand values. The team at VP Production started by analyzing the brand's positioning and the market, and then created auditory concepts for discussion. They developed two audio-DNA demos, tested them on the target audience, and based on the results, created the final version of the audio DNA. The final deliverables included an audio logo, a brand track, and various promotional materials with the company's sound. The project was managed by two co-founders of VP Production, who provided an audio style guide for future use.

Indie Cup, an independent games festival, hired VP Production to create an audio brand for their event and develop a new YouTube channel. The VP Production team was selected because of their previous successful work on the game FoxTail. The project involved an in-depth interview about Indie Cup's business and goals, followed by three iterations of audio branding before the final product was achieved. The project was managed by two members of the VP Production team, the owner and a composer, and an account manager.

VP Production was contracted by Nikattica, a YouTube creator, to develop an audio brand that would complement the channel's image and make it more recognizable. The team at VP Production was chosen for their high ratings, geographic proximity, and alignment with company values. The scope of their work included the creation of an audio DNA, an audio logo, and functional adaptations of the audio DNA for different video needs. The final deliverables also included a signature cutaway sound effect. The project was managed by a small team of 2-5 employees at VP Production.