Visual Logic

Visual Logic partnered with Compassion International, a non-profit organization, to increase digital transactions and develop a mobile-friendly checkout system for live event attendees. The Visual Logic team of 2-5 members delivered key services such as refining existing checkout flows, reimagining the customer and user experience, and creating protopersonas, journey maps, mobile framework, wireframes, and high fidelity screen designs. The client found Visual Logic through a referral and chose them for their budget-friendly pricing, great culture fit, and successful past collaborations.

Visual Logic was hired by a national window and door manufacturing company to leverage digital capabilities for growth and expand customer experience capabilities in support of the corporate growth strategy. The 2-5 member team from Visual Logic built a competitive advantage by capitalizing on the existing audience and establishing digital tools. They re-engaged customers by exposing quotes digitally, allowing customers to adjust product attributes, features, and quantity independently. Key deliverables included a customer journey, idealistic wireframe, MVP wireframe, and high-fidelity designs. The client found Visual Logic through a referral and chose them for their high ratings, proximity, budget-friendly pricing, and company values alignment.

Compassion International, a child-based advocacy ministry, engaged Visual Logic to create a better user interface/user experience for their workforce. The goal was to decrease training time and task duration due to the user-friendliness of the new UI. Visual Logic provided a "North Star" for the organization, involving extensive persona mapping and user observation. Key deliverables included wireframes, persona documentation, and observation feedback from sessions conducted with users. The client was not part of the selection process but was satisfied with the 2-5 member team assigned by Visual Logic.