Viral Nation

Viral Nation partnered with Baidu, Inc., a Chinese tech company, to develop influencer marketing campaigns for various AI-based products. The goal was to expand their user base in North America, drive downloads, and enhance brand recognition. Viral Nation was chosen for its professional, knowledgeable and trustworthy reputation, and they took charge of contracting influencers for target markets for the Pridemoji project. This project involved creating GIFs for drag queens, marking the first time Baidu, Inc. incorporated theme pages in their products, a strategy they adopted for future products. The Viral Nation team varied in size, but always met the project requirements.

Viral Nation was hired by a consumer electronics company to assist with influencer campaigns and bridge the gap between the client and influencers. The company's involvement extended from influencer campaigns on Instagram, YouTube, and TikTok, to influencer management, whitelisting, and other social media platform-related tasks. Viral Nation was chosen for its deep understanding of the influencer space and was able to source and contract influencers, familiarizing them with the product and campaign. The collaboration began in December 2019 and is ongoing, with around $300,000-$500,000 invested in their services. The company's main contact at Viral Nation was Gabe, the senior business development lead, and Samantha, the account executive, both of whom proved to be invaluable assets to the project.