Viral Nation

Viral Nation was hired by Baidu, Inc., a Chinese tech company, to create influencer marketing campaigns for their AI-based products. The goal was to increase their user base in North America, gain more downloads and boost brand awareness. Viral Nation was selected based on their professionalism, knowledge, and intuitive understanding of the project requirements. The team, which varied in size from three to six members, worked on the Pridemoji project where they contracted influencers for target markets and provided content for approval. This project marked the first time theme pages were incorporated, a strategy that was implemented in future products.

Viral Nation was engaged by a consumer electronics company to manage their influencer campaigns and bridge the gap between the client and the influencer. They started with influencer campaigns on Instagram, YouTube, and TikTok, and later expanded to include influencer management, whitelisting, and other social media-related initiatives. The team, led by Gabe, the Senior Business Development Lead, and Samantha, the Account Executive, sourced and contracted influencers and briefed them on the product and campaign. The company chose to work with Viral Nation due to their understanding of the influencer space and has invested approximately $300,000-$500,000 in the ongoing project since December 2019.