VIDEN

VIDEN was hired by an e-commerce eyewear brand to manage their Facebook and Google Ads. The company chose VIDEN due to their organization, responsiveness, and experience in managing successful ad accounts. The collaboration started with Facebook ads and expanded to Google ads due to the excellent performance. Currently, VIDEN is also handling Amazon Ads and Tik Tok ads for the company. Regular monthly meetings are held to review the previous month's performance and plan for the future, which has boosted the company's confidence in their advertising strategy.

Ubik Group Inc., a software development and staffing augmentation firm, engaged VIDEN for analytics, data collection, and paid search campaigns for multiple e-commerce brands. VIDEN was chosen for their extensive knowledge in the required areas and their ease of collaboration. They worked on determining the data collection strategy, implementing digital tracking configuration, setting up data storage infrastructure, and reporting and data visualization. They also planned, set up, managed, and optimized paid search campaigns on Google Ads. The company's founder and tech leads from a data analytic and paid search perspective were involved in the project.

Advisera, a leading online provider of compliance software, toolkits, and courses for small businesses, hired VIDEN to streamline their data collection, reporting, and maintenance of tools like Google Tag Manager and Google Analytics. The goal was to create well-organized tracking processes and reliable, meaningful data reports. VIDEN provided an elaborate project scope addressing pain points and solutions, set up Google Tag Manager, Google Analytics, and Data Studio, and provided detailed specifications for code implementation across the Advisera website network. The collaboration, which started in September 2019, continues with ongoing support from VIDEN.