Viable Marketing

Viable Marketing was hired by Innk Jobs, an online employment marketplace startup, to expand its services through the automation of the hiring process. The agency was tasked with the design and development of the web app platform, as well as crafting a comprehensive growth marketing strategy and action plan. The Viable team was chosen based on a referral and their expertise in growth marketing methodology and tactics. Their design and development team created a custom web design that encapsulated the company's culture and brand identity, while the marketing team implemented a series of tactics that included social media, email marketing, lead generation, content marketing, marketing automation, paid media advertising, and growth marketing consulting. The project was a collaborative effort between two teams from Viable Marketing, which consisted of project managers, UX/UI designers, graphic designers, copywriters, front-end developers, back-end developers, account managers, growth marketers, content specialists, ads specialists, CRO specialists and graphic designers.