Verz Design

Verz Design was hired by an office furniture e-commerce firm to revamp their Shopify site for better conversion rate optimization (CRO) and elevate their organic visibility. The project entailed enhancing their online presence and boosting sales in Singapore, particularly for their Herman Miller and office furniture lines. The company chose Verz Design due to their high ratings, proximity, budget compatibility, company culture and shared values. A team of two to five Verz Design employees were assigned to the project, emphasizing SEO, email marketing, and design strategies.

Verz Design's solution encompassed comprehensive SEO and email marketing services. This included technical and on-page audits for SEO, content strategy and keyword targeting, off-page optimization and link building. For email marketing, they created tailored workflows and audience segmentation, designed mobile-optimized high-converting emails, and set automated triggers and continuous A/B testing procedures. All these efforts aimed to drive organic web traffic, enhance online visibility, and generate high-converting customer leads.

Following Verz Design's interventions, the office furniture company witnessed notable progress. Their websites began to rank on the top page of Google's search results for their key industry keywords, leading to an increase in organic search traffic. Moreover, their inbound leads, conversions, and direct sales revenue from email automation and organic channels saw a significant surge. The company highly appreciated Verz Design's efforts and spoke highly of their effectiveness.