Versett

Versett worked with Reach, an e-commerce acceleration platform, to revamp their website after a rebranding exercise. The project, which ran from July to November 2019, was aimed at creating a website that would drive conversion and communicate effectively with merchants. Versett engaged in a detailed discovery process to understand the target audience and the message Reach wanted to convey. The team, which included a messaging strategist, a graphic design strategist, and a product/positioning strategist, built a website with a frontpage targeting merchants and other pages catering to other audiences.

Versett was engaged by Bitvo, a cryptocurrency exchange platform, to build their platform from scratch. The project, which ran from February to August 2018, involved the creation of a marketing website, a cryptocurrency exchange website, and a mobile application. Versett provided the mock-up design, created the wireframes, and developed the user interface. They also integrated the platform with Flinks, Canada Post, and two other companies. The team consisted of about five members and the project cost was close to $1,000,000 CAD.

Versett partnered with a visual content provider to transition their visual trends release from a printed book to a digital experience. The project ran from February to May 2018 and involved the coordination of the design scheme and the strategy behind the user experience. Versett simplified the types of materials the company produced by identifying three overarching content buckets. They delivered final mock-ups at the end of the engagement for the company to develop the website independently or with another vendor. The team included one project manager and 2-3 designers.