Verse

Verse was hired by Sanderson Design Group, a company with a portfolio of powerful brands in the interior design industry, to conduct a UX audit of their recently launched direct-to-retail website. The aim was to enhance conversion rates and gain a comprehensive understanding of user needs on various pages of the site. Verse's team, led by their UX/UI technical lead and a project manager, undertook a comprehensive review of the website, analyzing user journeys, navigation, drop-offs, visitor-to-lead ratios, page load times and more. The outcome was a revamped website with improved user experience and functionality, leading to increased visitor numbers and better conversion rates.

DnA Hub, a digital transformation consultancy company, engaged Verse to conduct a complete end-to-end review of their web-based product. Due to their limited capabilities and skill set, they needed Verse's expertise in UI/UX design to provide actionable insights for product improvement. Verse assessed the product's usability, identified the ideal client and user profiles, and evaluated how different personas interacted with the product. Using a heatmap tool, they identified hotspots within the application, revised user personas, and produced a heatmap scorecard. Verse provided around 20 action points and recommendations, including design tips, screen positioning, and consistency, which significantly improved the product.

eStar Truck & Van, a Mercedes-Benz franchise dealer, hired Verse to redesign their outdated and clunky website. Verse started by understanding the business, brand, and requirements, then proceeded to handle the entire redesign process. They implemented all requested features, including a more user-friendly backend. After completing the site, Verse continued to provide maintenance and marketing support, including SEO efforts and keyword research. The redesigned website adheres to the company's brand guidelines, is easy to use, and has significantly improved the company's online presence.