Verse

Verse was hired by DnA Hub, a digital transformation consultancy, to conduct a comprehensive UI/UX design audit for their web-based product. With a team of 5-6 members, Verse evaluated the product's usability, identified the ideal client and user profiles, and assessed how different personas would interact with the product. Using a heatmap tool, they identified hotspots within the application and provided actionable insights for improvement. The collaboration resulted in around 20 action points and recommendations for product enhancement. The project ran from April to July 2022 and cost approximately $7,200. The client plans to reengage Verse once they raise additional capital.

Verse partnered with Sanderson Design Group, a houseware manufacturer, to conduct a UX audit on their newly launched direct-to-retail website. The audit aimed to improve conversion rates and provide a 'Big Picture' overview of the site's user-friendliness across various pages. Verse's team, which included a UX/UI technical lead and a project manager, analyzed user journeys and flows, friction points, navigation, drop-offs, cart abandonment, and pages with high bounce rates, among other aspects. They also conducted a five-second test, a UX checklist, and an accessibility check. The client had previously worked with Verse and chose them for this project based on their prior knowledge of the business.

EStar Truck & Van, a Mercedes-Benz franchise dealer, engaged Verse to redesign their outdated website. Verse spent significant time understanding the business, brand, and requirements before implementing a user-friendly backend and other requested features. The project, which cost approximately $53,000, started in July 2021 and is still ongoing. Apart from the redesign, Verse also provides maintenance and marketing support, including SEO efforts and keyword research. The client chose Verse for their alignment with the company's values and their flexible working approach.