Versa Marketing

Versa Marketing worked with Beauty By Imagination, a private equity-backed portfolio of leading beauty brands, to increase their revenue, customer base, and website traffic. The team at Versa Marketing, consisting of 2-5 employees, implemented a robust affiliate marketing program for four of the company's brands, including the successful launch of WetBrush.com. They crafted and executed an effective affiliate strategy, sourced and negotiated with key influencers and reviewers, and managed creative assets to maintain brand consistency. Their efforts resulted in increased brand visibility and sales across multiple brands, demonstrating their ability to drive measurable growth in a highly competitive market.

In their collaboration with an Amazon affiliate marketing company, Versa Marketing was tasked with using the company's platform to effectively grow and manage Amazon affiliate programs. The Versa team, made up of 2-5 employees, managed numerous brands on the platform and consistently delivered outstanding results. They helped new programs launch and scale in a sustainable and effective manner, and optimized more mature programs to deliver maximum efficiency. They also participated in numerous initiatives such as co-marketing and case studies, proving to be a valuable partner to the company.

Versa Marketing partnered with Wow Things, Inc., a consultant company specializing in D2C / B2B strategies, affiliate/digital marketing, and startups. The goal was to expand the affiliate strategy for the clients they were consulting for, particularly within the Amazon ecosystem. The Versa team onboarded high-performing affiliates, secured high-visibility placements on relevant product review and editorial sites, and provided ongoing performance tracking to measure affiliate effectiveness. Their expertise in building and managing affiliate partnerships resulted in securing revenue-driving placements across multiple channels. Their proactive approach and strong industry connections set them apart as a strategic partner, contributing to the success of the project.