VERDINO | A Content Consultancy

VERDINO | A Content Consultancy was hired by Simplr, a customer service solution company, to develop a content marketing strategy. The objective was to generate leads, create thought leadership, and help ghostwrite a book. VERDINO scoped the project, identified the target market, and determined the type of content required. They also assisted with content creation and distribution to maximize leads. The project, which ran from July 2020 to December 2021, was led by Greg, the President, and Amanda, the Chief Content Officer. The client invested $100,000 in the partnership.

In another project, VERDINO was engaged by a SaaS company to develop a brand foundation and two new websites for sub-brands. The head of marketing at the SaaS company also needed support in building out content operations and overhauling their nurture strategy and content. Greg and Amanda led the project, bringing in other team members as needed. The client appreciated VERDINO's understanding of their business challenges, detailed project planning, and ability to manage expectations.

A B2B gifting platform also enlisted the services of VERDINO for content marketing. The team created buyer guides, interactive quizzes, keynote speeches, research reports, and more. They also conducted a four-part market study and developed an original research report. The client was impressed with VERDINO's speed, quality of work, and ability to understand their brand value, tone, voice, market, product, and buyer personas. They also appreciated the team's ability to develop a unique point of view for the data captured in the market study.