Vatra Agency
visit site- $1,000+
- 10 - 49 employees
- Tirana, Albania
Vatra Agency, a branding firm, was launched in 2003. The agency offers branding, marketing strategy, digital strategy, graphic design, and more and has a small team.
Client Insights
Industry Expertise
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5%
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Client Size Distribution
Small Business (<$10M) 40%
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 20%
Common Project Size
This provider does not have any client reviews.
Clients
- Billa Holdings
Highlights from Recent Projects
Albaelettrica, an Albanian distributor and engineering solutions provider specializing in electrical equipment, enlisted the expertise of Vatra Agency to improve brand awareness, SEO, PR, and digital marketing. The company is a leading figure in its industry since its establishment in 1993, offering services such as technical design, panel assembly, and installation for residential, commercial, and industrial developments. Vatra Agency was chosen based on their positive ratings, geographical proximity, cost-value ratio, and similar company values.
For this project, the scope was to create a digital marketing and communication strategy for Albaelettrica. The company wanted to leverage social media and other digital platforms, both paid and organic, to reach a wider audience in Albania and bring their attention to the vast range of products and services they offer. The Vatra Agency, with its team of 2-5 professionals, designed and implemented a comprehensive communications strategy. This strategy was integrated with all digital channels, PR and BTL measures, a new content strategy, a post scheduling calendar, and a method for audience segmentation.
As a result, Albaelettrica saw a progressive increase in its Return on Advertising Spend (ROAS). This was achieved through implementing a full digital approach, segmenting audiences to convey varied messages depending on the consumer's location and product interest. Vatra Agency identified several base audiences, enhancing its knowledge of Albaelettrica's audience and improving communication tactics. Consequently, the partnership with Vatra Agency proved beneficial, with expenditure growth and a higher ROAS year by year.