Vaaniverse

Vaaniverse was enlisted by Saral AI, an AI sourcing engine that identifies ideal candidates from more than 150 million profiles, to establish a distinct positioning and Ideal Customer Profile (ICP) clarity for Saral Hire. Beyond that, Saral AI sought to acquire their first paying clients rapidly through a targeted go-to-market strategy. Saral AI also aimed to grow into a well-known brand in recruitment tech. Vaaniverse was chosen over others due to a compatible company culture, a trusted recommendation, and aligned company values.

The scope of work assigned to Vaaniverse centered on refining Saral AI's broad message to cater to a specific audience. Saral AI was equipped with an operative AI sourcing product but lacked the definition of its target market. Vaaniverse's project involved 2-5 employees who ran a positioning and go-to-market engagement for Saral AI, transforming their generalized messaging into a well-defined buyer persona. They also restructured their sales funnel, which led to the acquisition of Saral's initial paying clients.

The results were highly favorable. The coordinated efforts by the Vaaniverse team yielded promising results as Saral AI not only identified its target audience but also secured its first paying customers. Moreover, the rebuilt sales funnel became more aligned to the refined customer profile, greatly benefitting Saral's business operations. Overall, the engagement with Vaaniverse helped Saral AI evolve as a recognized brand in the domain of recruitment tech.