Utopiads (formerly WSI Paid Search)

Utopiads, formerly WSI Paid Search, was hired by Zanduco Restaurant Equipment and Kitchen Supplies to manage and optimize paid advertising campaigns. The goal was to enhance visibility and conversions for the company. The team at Utopiads, consisting of 2-5 employees, was responsible for tracking paid ads, monitoring paid calls, and analyzing conversion metrics. They also set up targeted campaigns for different niches within the industry. Key deliverables included Conversion Rate Reports, Conversion Value Reports, Return on Ad Spend Maintenance, Bidding Strategy Management, and Market Opportunity Reports.

The company was also hired by an education company to place Google Ads and analyze performance for improvement. The team at Utopiads, consisting of 2-5 employees, was tasked with placing Google Ads for one undergraduate and eight graduate programs, including some international-specific ads. The company chose Utopiads for their competitive pricing and good value for cost.

Utopiads was also engaged by FoodShare Toronto, a food justice non-profit organization, to increase brand awareness and acquire donations. The team at Utopiads took over the management of their digital ads campaigns via Google search term ads using the non-profit grant. The company was chosen for its great culture fit and alignment with the organization's values. Key deliverables included increasing brand awareness and acquiring donations.