Utopiads (formerly WSI Paid Search)

Dermalogica Canada, a professional-grade skincare company, hired WSI Paid Search to increase their Return on Ad Spend (ROAS) and enhance brand awareness. WSI Paid Search, a team of 2-5 employees, was chosen for this project due to their budget-friendly pricing, great culture fit, and aligned company values. The key goals of the project included growing Dermalogica's brand awareness by inspiring new consumers to purchase their products, educating users on product benefits and ingredients, increasing website traffic with a focus on new users, boosting product sales, and generating qualified audiences to drive conversions. The project was a success and Dermalogica Canada was greatly satisfied with the results.