UserLab

UserLab was hired by a UK-based charity fundraising platform to investigate significant drop-offs in the user journey of their newly launched solution. The selection of UserLab as a vendor was due to their shared city location and familiarity with their work. UserLab conducted a session to understand the project's desired outcomes, designed a series of user tests, and created a demo of a typical supporter journey. Candidates were then observed and their thoughts recorded. Key themes were compiled into actionable insights for the client. The project was directly overseen by Tom, the CEO and founder of UserLab.

Ringtons, a tea and coffee company, hired UserLab to user test prototypes of their new website design and provide feedback based on real user experiences and behaviours. UserLab was selected through online search and referral due to their high ratings, location, competitive pricing, and great culture fit. UserLab was tasked with developing the new website design with a focus on new customers unfamiliar with the brand. They recruited personnel based on Ringtons' target demographics, including dietary needs, location, and age. Key deliverables included reporting back on prototype designs and identifying any user confusion or struggle points. UserLab's recommendations and timely delivery significantly contributed to the success of Ringtons' new website.