Unusual

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Unusual (formerly Gush) is a marketing company based in Santa Monica, Calif. Founded in 2015, their team of fewer than 10 serves small and midmarket businesses primarily in the advertising industry. Services include content marketing, web design, social media marketing, video production, and more. 

Client Insights

Industry Expertise

Advertising & marketing

40%

Consumer products & services

30%

eCommerce

30%

Client Size Distribution

Small Business (<$10M) 50%

Midmarket ($10M - $1B) 50%

Common Project Size

$10K-$49K 9 projects

<$10K 5 projects

$50K-$199K 3 projects

Clients

  • Facebook

Highlights from Recent Projects

Overall Rating

5.0
21 Reviews

Unusual was hired by a retail company to provide video production services for their e-commerce platform. The goal was to create paid social creatives for brand awareness and conversions, as well as to leverage existing assets into new ones. Unusual was found through a referral and was chosen for their budget-friendly pricing, good value for cost, and cultural fit. The team of 2-5 employees delivered beyond the agreed-upon 10 deliverables, ensuring full satisfaction for the client.

Unusual was tasked with creating an influencer campaign for a legal technology solutions company. The campaign was to have a viral idea at its core and involve mega influencers outside the company's typical audience. Unusual was responsible for the full execution of the campaign, from brainstorming to influencer management. They were also responsible for the creative aspects, including the development of campaign branding and logo. The company found Unusual through an online search and was impressed by their high ratings and alignment with company values.

A package tracking platform hired Unusual to develop a B2B and B2C media strategy to grow and appeal to new brand partners, provide thought leadership and education, and empower and celebrate existing merchants. Unusual was responsible for organic social execution, including content creation and repurposing, copy creation, and community engagement management across various social media platforms. The team of 6-10 employees delivered a monthly content calendar and provided recommendations for repurposing content. The company found Unusual through a referral and chose them for their high ratings, budget-friendly pricing, and good value for cost.

Timeliness

4.8

Service Excellence

5.0

Value

4.8

Would Recommend

5.0

Awards

96686

2024

96669

2024

96674

2024

36696

2022

37890

2022