Unusual

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Unusual (formerly Gush) is a marketing company based in Santa Monica, Calif. Founded in 2015, their team of fewer than 10 serves small and midmarket businesses primarily in the advertising industry. Services include content marketing, web design, social media marketing, video production, and more. 

Client Insights

Industry Expertise

Advertising & marketing

40%

Consumer products & services

30%

eCommerce

30%

Client Size Distribution

Small Business (<$10M) 50%

Midmarket ($10M - $1B) 50%

Common Project Size

$10K-$49K 9 projects

<$10K 5 projects

$50K-$199K 3 projects

Clients

  • Facebook

Highlights from Recent Projects

Overall Rating

5.0
21 Reviews

Unusual was hired by a retail company to create paid social creatives for brand awareness and product conversion. The company, which operates in e-commerce, found Unusual through a referral and chose them for their budget-friendly pricing, cultural fit, and good value for cost. Unusual was provided with existing assets, including videos and images, and used these to create a storyboard of key messages. They consistently delivered above and beyond the agreed deliverables, ensuring the client's satisfaction.

For an information technology company providing AI and technology solutions for the legal industry, Unusual was tasked with creating an influencer campaign with a viral core. They were found through an online search and chosen for their high ratings, cultural fit, and alignment with company values. Unusual was responsible for the development of the campaign, discovery and outreach of influencers, and creative guidance. They also developed campaign branding and logo, ensuring the influencer content could be utilized long after the campaign ended.

Unusual was engaged by a package tracking platform to create a B2B and B2C media strategy aimed at growing the brand and appealing to new partners. They were referred to the company, which selected them for their high ratings, budget-friendly pricing, cultural fit, good value for cost, and alignment with company values. Unusual executed organic social content across multiple platforms, including Instagram, Facebook, and LinkedIn, creating and repurposing content, scheduling and publishing posts, and managing community engagement.

Timeliness

4.8

Service Excellence

5.0

Value

4.8

Would Recommend

5.0

Awards

96686

2024

96669

2024

96674

2024

36696

2022

37890

2022