Unpack'd

Unpack'd was hired by Tacodeli, a restaurant chain in Texas, to create a new brand identity and packaging design for a line of tortillas. The project also included the redesign of packaging for Tacodeli's existing Tortilla Chips and Salsas to align with the new look. The goal was to create a packaging design that embodied the brand's aesthetic and stood out on the shelves. The final deliverables were mechanical art files ready for printing. Tacodeli's President of the CPG division worked directly with Wes, the owner and CEO of Unpack'd, throughout the project. The quality of work was so strong that Tacodeli continued to add more projects to the scope.

Lady Bird Mixer Co., a beverage company, hired Unpack'd to create its brand look, feel, and personality from scratch. The Unpack'd team, which consisted of 6-10 employees, handled all aspects of packaging design, including four packs, bottles, case carriers, and the company's website. They also worked on point-of-sale materials, including tasting notes. Communication with Unpack'd was maintained through in-person and virtual meetings, as well as emails and messaging apps. The decision to hire Unpack'd was largely due to a great culture fit and aligned company values.

Unpack'd worked with an organic bar brand to redesign their packaging. The team of 5-7 from Unpack'd focused on creating a design that would help the brand stand out in a crowded market through innovation. The president of the organic bar brand found Unpack'd through a referral and chose them over other options due to their attention to detail, creativity, and drive to innovate. The engagement lasted from January 2024 to January 2025, during which Unpack'd provided a complete redesign of the brand's packaging.