The Understanding Group

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Established in 2011, The Understanding Group is a small market research company. Their team offers market research, marketing strategy, and graphic design. The company is in Ann Arbor, Michigan.

Client Insights

Industry Expertise

Education

20%

Information technology

20%

Non-profit

20%

Automotive

10%

Financial services

10%

Other industries

10%

Retail

10%

Client Size Distribution

Small Business (<$10M) 10%

Midmarket ($10M - $1B) 55%

Enterprise (>$1B) 35%

Common Project Size

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Clients

  • American Concrete Institute