Underbelly

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Founded in 2012, Underbelly is a small product design company. Their services include product design, branding, and video production. The agency is in Salt Lake City, Utah.

Client Insights

Industry Expertise

Arts, entertainment & music

10%

Business services

10%

Consumer products & services

10%

Energy & natural resources

10%

Financial services

10%

Government

10%

Media

10%

Medical

10%

Non-profit

10%

Real estate

10%

Client Size Distribution

Small Business (<$10M) 10%

Midmarket ($10M - $1B) 50%

Enterprise (>$1B) 40%

Common Project Size

<$10K 1 project

$200K-$999K 1 project

Clients

This provider has not added their key clients.

Highlights from Recent Projects

Overall Rating

5.0
2 Reviews

Underbelly worked with BigEye, a data observability company, on several projects including marketing collateral, video production, and web design. They began by creating marketing materials for three product launches, using a mock-up scale prioritization to meet the tight timeline. The deliverables included mock-ups for LinkedIn and Twitter posts, some which included motion and were embedded on the company's website. The next project was a YouTube series aimed at data engineers, where Underbelly was involved in all aspects of video production, from storyboard creation to editing. They also helped to develop a style guide to ensure each video had a consistent look and feel. BigEye's recent project with Underbelly is related to web design, where they are working to redesign the company's learning center in addition to improving the CMS and doing some SEO work. The company has invested around $300,000-$400,000 and continues to work with Underbelly.

Underbelly was hired by a church for rebranding, including logo design and branding guide. The outdated logo needed a fresh new look. After discussing the project's scope and the church's style preferences, Underbelly began working on the logo and branding guide. Several strong design comps were provided for selection before the final graphics package was delivered digitally. The project ran smoothly due to clear and timely communication provided by a single brand specialist from Underbelly. The church was very pleased with the entire process.

Timeliness

5.0

Service Excellence

4.8

Value

4.8

Would Recommend

5.0

Awards

47994

2023

47975

2023