Underbelly

Underbelly was engaged by BigEye, a data observability company, to assist with marketing collateral for product launches. The project involved creating mock-ups for LinkedIn assets and Twitter posts, some of which included motion and were embedded on the company's website. The team at Underbelly also helped the company with a YouTube series aimed at fostering informal discussions in the data engineering space. The series was designed to have a consistent style and format with tasteful transitions to avoid static conversations. Underbelly's role included storyboarding, scriptwriting, providing feedback, and editing. The engagement has expanded to include a web design project, where Underbelly is helping to redesign BigEye's learning center and improve its use of the CMS. The company has invested around $300,000-$400,000 in the ongoing engagement with Underbelly.

Underbelly was hired by a church to refresh its dated logo and overall branding. After discussing the church's style preferences and project objectives, Underbelly worked on creating the new logo and branding guide. The church was given several design comps to choose from and the final graphics package was delivered digitally. The client expressed satisfaction with the entire process, praising Underbelly's quality design and excellent communication. The associate pastor who oversaw the project appreciated having a single point of contact at Underbelly, which ensured clear and timely communication.