(un)Common Logic

(un)Common Logic worked with an online higher education product as part of a holding company for six brands. The company engaged (un)Common Logic for SEO and PPC services. The team at (un)Common Logic provided approximately 25 hours of SEO services before the website launch and then built out a PPC campaign on Google, LinkedIn, and Bing after the launch. The company invested around $100,000 in total, with a monthly spend of $6,000 plus ad spend. The engagement started in October 2019 and is ongoing.

The team at (un)Common Logic was hired by CASA of Travis County, a nonprofit empowering volunteer advocates in the child welfare system. The nonprofit was seeking to improve recruitment results from their paid social efforts. (un)Common Logic restructured their account and implemented a data-driven testing plan, resulting in a 55% increase in average weekly results and making 2019 their best recruitment year yet. The goal of the project was to recruit more volunteer advocates for children.

(un)Common Logic was engaged by KUKUI, a SaaS provider for automotive repair shops, to improve their online presence. The team carried out a discovery phase, performed keyword research, and created a roadmap for the company. They also provided detailed recommendations for website content and PPC campaigns. Additionally, they made structural recommendations for existing pages and helped with A/B testing. The company invested approximately $500,000 in (un)Common Logic's services, increasing their monthly spend from $25,000 to $35,000 due to improvements and return on investment. The project started in June 2021 and is expected to conclude at the end of January 2023.