(un)Common Logic

(un)Common Logic worked with an online science education company to enhance their SEO and PPC strategies. They provided SEO services prior to the website's launch and then built a PPC campaign across Google, LinkedIn, and Bing. The company's head of marketing interfaced with a project manager from (un)Common Logic. The engagement began in October 2019 and is ongoing, with the company investing around $6,000 monthly plus ad spend, totaling approximately $100,000 thus far.

For CASA of Travis County, a nonprofit organization, (un)Common Logic was hired to improve recruitment results from their paid social efforts. They restructured the account and implemented a testing plan to ensure data-driven efforts. As a result, there was a 55% increase in average weekly results, making 2019 the most successful recruitment year yet. The vendor was selected through recommendations from the Board of Directors and the project involved expanding the digital advertising budget and optimizing digital ad campaigns.

(un)Common Logic was hired by KUKUI, a SaaS provider for automotive repair shops, to address their lack of an online presence. They conducted an in-depth analysis of the company's online presence and created a roadmap for improvement. This included SEO, PPC, and CRO strategies, such as keyword research, content recommendations, and A/B testing of various page layouts. The company spent approximately $500,000 on (un)Common Logic's services and saw improvements and a return on their investment, leading them to increase their monthly spend from $25,000 to $35,000. The project began in June 2021 and is expected to conclude in January 2023.